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Marketing & Analytics · head to head

Improvado vs VWO

I

Improvado

Marketing & Analytics

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite
VWO logo

VWO

Marketing & Analytics

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only VWO has a free tier, so it costs nothing to try first.
  • Each has a real cost: Improvado no pricing is published, and no cost driver or minimum is stated; VWO growth plan restricted to 1 workspace and 0 custom attributes
  • They diverge on capability: Improvado covers 500+ data source connectors, VWO covers A/B testing.

Where they differ

Only the attributes on which Improvado and VWO actually diverge.

Attributes where Improvado and VWO differ
AttributeImprovadoVWO
Starting price$1000/monthFree
Pricing modelsubscriptionusage-based
Free tierNoYes
PlatformsWeb, Api, Data-warehouseWeb, iOS, Android, Server-side
Founded20152007

Identical on both: user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Slack
  • SSL encryption
  • Cloud deployment

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot VWO
  • Feeding blended campaign data into BI tools and dashboardsnot VWO

VWO

  • A/B testing and multivariate testingnot Improvado
  • Conversion rate optimisationnot Improvado
  • Behavioural analytics and session recordingsnot Improvado
  • Feature experimentation and progressive rolloutsnot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Pricing, plan by plan

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

VWO

Free

No published plan breakdown. See the VWO review.

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Questions people ask

Is Improvado or VWO better?
Neither clearly leads. Improvado starts at $1000/month and VWO at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or VWO?
VWO has a free tier; the other does not. Paid plans start at $1000/month for Improvado and Free for VWO.
Does Improvado or VWO run on more platforms?
Improvado runs on Web, Api, Data-warehouse. VWO runs on Web, iOS, Android, Server-side.
Can I use VWO for free?
Yes. VWO has a free tier, so you can try it without paying. Improvado starts at $1000/month.
What is Improvado best used for?
Improvado is most often used for aggregating marketing data from many platforms into one pipeline, feeding blended campaign data into bi tools and dashboards. Of those, aggregating marketing data from many platforms into one pipeline and feeding blended campaign data into bi tools and dashboards are not what VWO is typically brought in for.
What can Improvado do that VWO cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Both handle Google Analytics.
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Related pages

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