Improvadovs
Crazy Egg
Crazy Egg: Website optimization with heatmaps
Improvado
Data integration platform for marketing teams
As of 30 August 2026, Improvado is free to use. Improvado is a marketing data integration platform that automatically syncs data from 500+ marketing and sales tools into data warehouses, data lakes, and BI to. Softwr lists it under Marketing. Improvado is made by Improvado Inc, launched in 2015, available on Web, API.
Overview
What Improvado does
Improvado is a marketing data integration platform that automatically syncs data from 500+ marketing and sales tools into data warehouses, data lakes, and BI tools.
What people use it for
- Marketing data integration
- Multi-workspace data orchestration
- Incrementality testing and attribution
- Multi-touch attribution modeling
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Improvado.
- Free tier limited to 50 MCP actions per week
- Advanced and Enterprise tiers require custom pricing quotes
- No publicly listed Advanced or Enterprise rates
Cross-shopped
What people choose instead of Improvado
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- ImprovadovsRuler Analytics
Ruler Analytics: Closed-loop marketing attribution
- ImprovadovsVWO
VWO: Experience Optimization Platform
- ImprovadovsNorthbeam
Northbeam: Marketing intelligence for growth brands
Pricing
What Improvado costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free Limited
Free
- 50 MCP actions per week
- 1 workspace
- Live API requests to all sources
- AI Agent included
- MCP included
MCP Only
$100 /mo
- 2M rows per year
- Daily data sync
- 300 MCP actions per week
- 1 workspace
Advanced
On request
- 600M rows per year
- Up to 4x daily syncs
- 200 actions per day
- Up to 50 workspaces
- 4,000 MCP actions per week
- Marketing Data Governance
Enterprise
On request
- 1B rows per year
- 600 actions per day
- Unlimited workspaces
- 12,000 MCP actions per week
- SSO (Azure, Okta)
- All Advanced features
Capabilities
Features
500+ data source connectors
Data transformation
Real-time syncing
Data warehouse integration
ETL capabilities
Data quality monitoring
Historical data
Custom connectors
Google Analytics
Integration with Google Analytics
Facebook Ads
Integration with Facebook Ads
Google Ads
Integration with Google Ads
Salesforce
Integration with Salesforce
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What is Improvado's free tier?
Improvado Free Limited tier costs $0/month and includes 50 MCP actions per week, 1 workspace, live API requests to all sources, AI Agent, and MCP. No credit card required to start.
SourceWhat are Improvado's paid plans?
Paid tiers include MCP Only ($100/month with 2M rows/year and 300 weekly actions), Advanced (custom pricing with 600M rows/year and 50 workspaces), and Enterprise (custom pricing with 1B rows/year, unlimited workspaces, and SSO).
SourceDoes Improvado offer data sync frequency limits?
MCP Only tier offers daily data sync, Advanced tier allows up to 4x daily syncs, and Enterprise tier includes no stated sync frequency limits. Free tier enables live API requests without scheduled syncing.
SourceWhat compliance and security features does Improvado include?
Improvado holds SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Enterprise tier specifically includes SSO with Azure and Okta support for identity management.
SourceBehind it
Who makes Improvado
- Company
- Improvado Inc
- Based in
- New York, NY
Keep looking
Where to go from Improvado
- Improvado alternativesEvery product people weigh against it
- Improvado pricingPlans, floors and what the tiers exclude
- Improvado badgesWhich rules it meets, and the figure behind each
- All Marketing softwareThe full category
- Best Marketing softwareThe shortlist, and how it was cut
Best Marketing software for
Compare Improvado with
- Crazy Egg
- Ruler Analytics
- VWO
- Northbeam
- Adverity
- Wrike
- Datorama
- Funnel.io
- Hootsuite
- Optimizely
- Adobe Analytics
- Marketing Evolution
- CallRail
- CleverTap
- Convert
- Freshpaint
- Datorama
- Funnel.io
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Softwr does not host reviews and shows no star rating for Improvado, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Improvado
Improvado alternatives
What people switch to, and what they give up
Improvado pricing
Every tier, and where the cost actually lands
Compare Improvado
Put it head to head with anything we hold
Improvado badge
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