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Improvado

Data integration platform for marketing teams

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Overview

What Improvado does

Improvado is a marketing data integration platform that automatically syncs data from 500+ marketing and sales tools into data warehouses, data lakes, and BI tools.

What people use it for

  • Aggregating marketing data from many platforms into one pipeline
  • Feeding blended campaign data into BI tools and dashboards

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The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Improvado.

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Cross-shopped

What people choose instead of Improvado

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What Improvado costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Starter

$1,000 /mo

  • Up to 20 data sources
  • Basic transformations
  • Standard support
  • Weekly syncs

Professional

$2,500 /mo

  • Up to 100 data sources
  • Advanced transformations
  • Priority support
  • Daily syncs

Enterprise

On request

  • Unlimited data sources
  • Custom integrations
  • Dedicated support
  • Real-time syncs

Capabilities

Features

  • 500+ data source connectors

    500+ data source connectors capability

  • Data transformation

    Data transformation capability

  • Real-time syncing

    Real-time syncing capability

  • Data warehouse integration

    Data warehouse integration capability

  • ETL capabilities

    ETL capabilities capability

  • Data quality monitoring

    Data quality monitoring capability

  • Historical data

    Historical data capability

  • Custom connectors

    Custom connectors capability

  • Google Analytics

    Integration with Google Analytics

  • Facebook Ads

    Integration with Facebook Ads

  • Google Ads

    Integration with Google Ads

  • Salesforce

    Integration with Salesforce

Behind it

Who makes Improvado

Company
Improvado Inc
Based in
New York, NY
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Where to go from Improvado

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Softwr does not host reviews and shows no star rating for Improvado, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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