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Marketing & Analytics · head to head

Funnel.io vs Improvado

Funnel.io logo

Funnel.io

Marketing & Analytics

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite
I

Improvado

Marketing & Analytics

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need; Improvado no pricing is published, and no cost driver or minimum is stated
  • They diverge on capability: Funnel.io covers Multi-channel data aggregation, Improvado covers 500+ data source connectors.

Where they differ

Only the attributes on which Funnel.io and Improvado actually diverge.

Attributes where Funnel.io and Improvado differ
AttributeFunnel.ioImprovado
Starting price$299/month$1000/month
PlatformsWeb, Mobile, ApiWeb, Api, Data-warehouse

Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (Marketing & Analytics), founded (2015).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Historical data archive
  • Attribution modeling
  • Automated alerts
  • Instagram
  • Stripe

Only in Improvado

  • 500+ data source connectors
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors
  • Snowflake
  • BigQuery

Both cover

  • Data transformation
  • Real-time syncing
  • Google Analytics
  • Facebook Ads
  • Google Ads
  • Salesforce
  • HubSpot
  • SOC2
  • GDPR compliant
  • Data encryption
  • OAuth

What people use each for

The jobs each tool is most often brought in to do.

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot Improvado
  • Exporting blended marketing data to BI tools and warehousesnot Improvado

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Funnel.io
  • Feeding blended campaign data into BI tools and dashboardsnot Funnel.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Pricing, plan by plan

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data warehouse integration.
Improvado review

Questions people ask

Is Funnel.io or Improvado better?
Neither clearly leads. Funnel.io starts at $299/month and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Funnel.io or Improvado?
Funnel.io starts at $299/month and Improvado at $1000/month.
Does Funnel.io or Improvado run on more platforms?
Funnel.io runs on Web, Mobile, Api. Improvado runs on Web, Api, Data-warehouse.
What is Funnel.io best used for?
Funnel.io is most often used for collecting marketing data from ad platforms into one dataset, exporting blended marketing data to bi tools and warehouses. Of those, collecting marketing data from ad platforms into one dataset and exporting blended marketing data to bi tools and warehouses are not what Improvado is typically brought in for.
What can Funnel.io do that Improvado cannot?
Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Historical data archive. Improvado covers 500+ data source connectors, Data warehouse integration, ETL capabilities, Data quality monitoring. Both handle Data transformation, Real-time syncing, Google Analytics, Facebook Ads.
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Related pages

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