Softwr

Marketing & Analytics · head to head

Improvado vs Optimizely

I

Improvado

Marketing & Analytics

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite
Optimizely logo

Optimizely

Marketing & Analytics

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Improvado no pricing is published, and no cost driver or minimum is stated; Optimizely no pricing is published and no minimum is stated
  • They diverge on capability: Improvado covers 500+ data source connectors, Optimizely covers A/B testing.

Where they differ

Only the attributes on which Improvado and Optimizely actually diverge.

Attributes where Improvado and Optimizely differ
AttributeImprovadoOptimizely
Starting price$1000/month$10000/year
Pricing modelsubscriptionquote
PlatformsWeb, Api, Data-warehouseWeb, Mobile
Founded20152010

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Adobe Analytics
  • ISO27001
  • Cloud deployment

Both cover

  • Google Analytics
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Optimizely
  • Feeding blended campaign data into BI tools and dashboardsnot Optimizely

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Improvado
  • Feature flagging and personalisation for digital productsnot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Pricing, plan by plan

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Questions people ask

Is Improvado or Optimizely better?
Neither clearly leads. Improvado starts at $1000/month and Optimizely at $10000/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or Optimizely?
Improvado starts at $1000/month and Optimizely at $10000/year.
Does Improvado or Optimizely run on more platforms?
Improvado runs on Web, Api, Data-warehouse. Optimizely runs on Web, Mobile.
What is Improvado best used for?
Improvado is most often used for aggregating marketing data from many platforms into one pipeline, feeding blended campaign data into bi tools and dashboards. Of those, aggregating marketing data from many platforms into one pipeline and feeding blended campaign data into bi tools and dashboards are not what Optimizely is typically brought in for.
What can Improvado do that Optimizely cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Both handle Google Analytics, SOC2.
ShareXLinkedInRedditWhatsAppEmail

Related pages

More on Improvado

More on Optimizely

Keep looking

Other head to heads