Softwr

Marketing · head to head

Swydo vs Whatagraph

Swydo logo

Swydo

Marketing

Automated client reporting for marketing agencies, priced per data source rather than per client

From
€69/month
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Swydo pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Swydo covers Multi-platform connectors, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Swydo and Whatagraph actually diverge.

Attributes where Swydo and Whatagraph differ
AttributeSwydoWhatagraph
Starting price€69/monthFree
Pricing modelPer month by data source countsubscription
Free tierNoYes
PlatformsWebWeb, Mobile, Api
FoundedUnknown2016

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Swydo

  • Multi-platform connectors
  • Report templates
  • Goal and budget tracking
  • White label delivery
  • Client portal
  • Scheduled distribution

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Swydo

  • A performance agency with a dozen retainer clients that each need a branded monthly PDF without an analyst rebuilding itnot Whatagraph
  • An in-house team reporting on paid search and paid social to a board that will not open a Looker Studio linknot Whatagraph
  • An agency that wants unlimited internal users because juniors, account managers and the finance team all need accessnot Whatagraph
  • Replacing a per-client reporting tool when the client roster is small but each client runs many channelsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Swydo
  • Blending data from multiple ad platforms into one dashboardnot Swydo
  • White-labelled reporting under an agency's own brandingnot Swydo

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Swydo

  • Pricing by data source punishes agencies with many small clients: forty clients on two connections each costs more than the headline EUR 69 suggests, and the per-source rate only starts falling after ten sources.
  • There is no data warehouse or SQL layer, so any calculation the interface does not offer natively cannot be built, and complex attribution reporting has to happen elsewhere.
  • Historical data lives with the connection, so removing a departed client destroys the reporting history for that account unless it was exported first.
  • The connector list is around forty sources and skews to mainstream ad platforms, so agencies serving niche verticals with bespoke platforms will still need manual data entry or Google Sheets bridges.
  • Report design is template-driven rather than free-form, so agencies that sell on the polish of their deliverables often find they cannot match a designed InDesign or Canva output.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Swydo

€69/month
  • Swydo$69/month
    • Ten data sources included
    • Unlimited clients, users, dashboards and reports
    • White labelling and custom sending domain

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Swydo if

  • You need multi-platform connectors.
  • You also want report templates.
Swydo review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Swydo or Whatagraph better?
Neither clearly leads. Swydo starts at €69/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Swydo or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at €69/month for Swydo and Free for Whatagraph.
Does Swydo or Whatagraph run on more platforms?
Swydo runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Swydo starts at €69/month.
What is Swydo best used for?
Swydo is most often used for a performance agency with a dozen retainer clients that each need a branded monthly pdf without an analyst rebuilding it, an in-house team reporting on paid search and paid social to a board that will not open a looker studio link, an agency that wants unlimited internal users because juniors, account managers and the finance team all need access, replacing a per-client reporting tool when the client roster is small but each client runs many channels. Of those, a performance agency with a dozen retainer clients that each need a branded monthly pdf without an analyst rebuilding it and an in-house team reporting on paid search and paid social to a board that will not open a looker studio link are not what Whatagraph is typically brought in for.
What can Swydo do that Whatagraph cannot?
Swydo covers Multi-platform connectors, Report templates, Goal and budget tracking, White label delivery. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Swydo: Does Swydo charge per client?

No. Clients, users and reports are unlimited. You pay a base fee plus a per-data-source charge above ten sources.

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Swydo: What is a data source?

One authenticated connection to one platform for one account, so one client with Google Ads and GA4 is two sources.

Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Swydo: Is there a free plan?

No, only a fourteen day trial. Billing starts at EUR 69 per month.

Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Swydo: Can clients log in themselves?

Yes, clients get live dashboard access at no extra seat cost.

Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
Share

Related pages

More on Swydo

More on Whatagraph

Keep looking

Other head to heads