Softwr

Marketing · head to head

Whatagraph vs Zoho Marketing Automation

Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite
Zoho Marketing Automation logo

Zoho Marketing Automation

Marketing

Contact-count marketing automation priced well below the mainstream platforms, tightest with Zoho CRM

From
$19/month
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown; Zoho Marketing Automation pricing is by contact count, so an inactive or unengaged list costs the same as an active one, and nobody in the business has an incentive to prune it until the next tier boundary arrives.
  • They diverge on capability: Whatagraph covers Automated reporting, Zoho Marketing Automation covers Journey builder.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Whatagraph and Zoho Marketing Automation actually diverge.

Attributes where Whatagraph and Zoho Marketing Automation differ
AttributeWhatagraphZoho Marketing Automation
Starting priceFree$19/month
Pricing modelsubscriptionPer month by contact count
Free tierYesNo
PlatformsWeb, Mobile, ApiWeb, iOS, Android
Founded2016Unknown

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Only in Zoho Marketing Automation

  • Journey builder
  • Lead scoring
  • Unlimited email sends
  • Landing pages and forms
  • Web behaviour tracking
  • Social campaigns
  • SMS and WhatsApp
  • Lead attribution and X-RAY

What people use each for

The jobs each tool is most often brought in to do.

Whatagraph

  • Automated client marketing reports for agenciesnot Zoho Marketing Automation
  • Blending data from multiple ad platforms into one dashboardnot Zoho Marketing Automation
  • White-labelled reporting under an agency's own brandingnot Zoho Marketing Automation

Zoho Marketing Automation

  • A B2B team already on Zoho CRM that wants scoring and nurture without paying for a separate platform and an integrationnot Whatagraph
  • A business emailing its list frequently, where unlimited sends beats a competitor metering both contacts and emailsnot Whatagraph
  • An Indian or emerging-market marketing team that would otherwise pay a US-dollar list price plus card forex feesnot Whatagraph
  • A small team upgrading from plain newsletter sending to behaviour-triggered journeys without a five-figure annual commitmentnot Whatagraph

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Zoho Marketing Automation

  • Pricing is by contact count, so an inactive or unengaged list costs the same as an active one, and nobody in the business has an incentive to prune it until the next tier boundary arrives.
  • The Enterprise plan caps users at 25, which is a hard ceiling for larger marketing organisations rather than an upgrade path.
  • Its value depends heavily on running Zoho CRM; used alongside Salesforce or HubSpot the integration is shallower and much of the scoring and attribution advantage disappears.
  • Zoho sells Campaigns, Marketing Automation and MarketingPlus as separate products with overlapping function, and buyers regularly purchase the wrong one and then migrate lists between them.
  • Support and deliverability tooling are basic next to dedicated senders, so sender reputation problems on a large list get less expert help than a specialist provider would give.

Pricing, plan by plan

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Zoho Marketing Automation

$19/month
  • Standard$19/month
    • Priced for 1,000 contacts, billed annually
    • Unlimited email sends
    • Unlimited social campaigns and signup forms
  • Professional$29/month
    • Priced for 1,000 contacts, billed annually
    • Contact scoring
    • Journey builder with reports
  • Enterprise$59/month
    • Priced for 1,000 contacts, billed annually
    • Lead attribution and X-RAY journey tracing
    • Landing page personalisation

Which should you pick?

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Choose Zoho Marketing Automation if

  • You need journey builder.
  • You work on Web, iOS, Android.
  • You also want lead scoring.
Zoho Marketing Automation review

Questions people ask

Is Whatagraph or Zoho Marketing Automation better?
Neither clearly leads. Whatagraph starts at Free and Zoho Marketing Automation at $19/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Whatagraph or Zoho Marketing Automation?
Whatagraph has a free tier; the other does not. Paid plans start at Free for Whatagraph and $19/month for Zoho Marketing Automation.
Does Whatagraph or Zoho Marketing Automation run on more platforms?
Whatagraph runs on Web, Mobile, Api. Zoho Marketing Automation runs on Web, iOS, Android.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Zoho Marketing Automation starts at $19/month.
What is Whatagraph best used for?
Whatagraph is most often used for automated client marketing reports for agencies, blending data from multiple ad platforms into one dashboard, white-labelled reporting under an agency's own branding. Of those, automated client marketing reports for agencies and blending data from multiple ad platforms into one dashboard are not what Zoho Marketing Automation is typically brought in for.
What can Whatagraph do that Zoho Marketing Automation cannot?
Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Zoho Marketing Automation covers Journey builder, Lead scoring, Unlimited email sends, Landing pages and forms.

Answered from the vendors’ own pages

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Zoho Marketing Automation: How does it differ from Zoho Campaigns?

Campaigns is email sending and newsletters. Marketing Automation adds journeys, lead scoring, web tracking and CRM writeback. Buying Campaigns and outgrowing it is the common mistake.

Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Zoho Marketing Automation: Are email sends limited?

No, sends are unlimited on all plans. Only contact count determines your tier, which is unusual at this price level.

Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Zoho Marketing Automation: Is there a user limit?

Yes, up to 25 users on Enterprise, with lower limits below that. It is not designed for large marketing departments.

Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
Zoho Marketing Automation: Can I pay in local currency?

Yes, Zoho publishes real local pricing in several markets including India rather than converting the US dollar figure at checkout.

Share

Related pages

More on Whatagraph

More on Zoho Marketing Automation

Keep looking

Other head to heads