Software · head to head
Adobe Analytics vs Whatagraph
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- They diverge on capability: Adobe Analytics covers Real-time reporting, Whatagraph covers Automated reporting.
Where they differ
Only the attributes on which Adobe Analytics and Whatagraph actually diverge.
| Attribute | Adobe Analytics | Whatagraph |
|---|---|---|
| Starting price | $5000/month | Free |
| Pricing model | quote | subscription |
| Free tier | No | Yes |
| Founded | 1982 | 2016 |
Identical on both: platforms (Web, Mobile, Api), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Adobe Analytics
- Real-time reporting
- Advanced segmentation
- Attribution modeling
- Predictive analytics
- Customer journey mapping
- Experience Cloud
- Audience Manager
- Target
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
What people use each for
The jobs each tool is most often brought in to do.
Adobe Analytics
- Advanced analyticsnot Whatagraph
- Marketing optimizationnot Whatagraph
- Customer insightsnot Whatagraph
Whatagraph
- Automated client marketing reports for agenciesnot Adobe Analytics
- Blending data from multiple ad platforms into one dashboardnot Adobe Analytics
- White-labelled reporting under an agency's own brandingnot Adobe Analytics
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Adobe Analytics
- Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Pricing, plan by plan
Adobe Analytics
$5000/month- Adobe Analytics$5000/month
- Real-time analytics
- Advanced attribution
- Predictive analytics
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Which should you pick?
Choose Adobe Analytics if
- You need real-time reporting.
- You work on Web, Mobile, Api.
- You also want advanced segmentation.
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Questions people ask
- Is Adobe Analytics or Whatagraph better?
- Neither clearly leads. Adobe Analytics starts at $5000/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Adobe Analytics or Whatagraph?
- Whatagraph has a free tier; the other does not. Paid plans start at $5000/month for Adobe Analytics and Free for Whatagraph.
- Does Adobe Analytics or Whatagraph run on more platforms?
- Both run on Web, Mobile, Api, so platform support will not decide this one for you.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
- What is Adobe Analytics best used for?
- Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Whatagraph is typically brought in for.
- What can Adobe Analytics do that Whatagraph cannot?
- Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Predictive analytics. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.