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Marketing · head to head

Crazy Egg vs Improvado

Crazy Egg logo

Crazy Egg

Marketing

Website optimization with heatmaps

From
$29/month
Rated
-
Full reviewWebsite
Improvado logo

Improvado

Marketing

Data integration platform for marketing teams

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Improvado has a free tier, so it costs nothing to try first.
  • Each has a real cost: Crazy Egg the Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly; Improvado free tier limited to 50 MCP actions per week
  • They diverge on capability: Crazy Egg covers Heatmaps, Improvado covers 500+ data source connectors.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Crazy Egg and Improvado actually diverge.

Attributes where Crazy Egg and Improvado differ
AttributeCrazy EggImprovado
Starting price$29/monthFree
Pricing modelUnknownfreemium
Free tierNoYes
PlatformsWeb, APIWeb, Api, Data-warehouse
Founded20062015

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Crazy Egg

  • Heatmaps
  • Scrollmaps
  • Confetti Reports
  • A/B Testing
  • Session Recordings
  • Shopify
  • WordPress
  • Squarespace

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Both cover

  • Google Analytics
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Crazy Egg

  • Click, scroll and move heatmaps on a pagenot Improvado
  • Session recordings to see where visitors strugglenot Improvado
  • A/B testing page variantsnot Improvado
  • Snapshot reports comparing behaviour over timenot Improvado

Improvado

  • Marketing data integrationnot Crazy Egg
  • Multi-workspace data orchestrationnot Crazy Egg
  • Incrementality testing and attributionnot Crazy Egg
  • Multi-touch attribution modelingnot Crazy Egg

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Crazy Egg

  • The Starter plan at $29 a month covers 5,000 pageviews and 50 snapshots, which a modest site exhausts quickly
  • All plans are billed annually rather than monthly
  • There is no free tier, only a trial
  • Reaching 500,000 pageviews means the Pro plan at $249 a month

Improvado

  • Free tier limited to 50 MCP actions per week
  • Advanced and Enterprise tiers require custom pricing quotes
  • No publicly listed Advanced or Enterprise rates

Pricing, plan by plan

Crazy Egg

$29/month

No published plan breakdown. See the Crazy Egg review.

Improvado

Free
  • Free LimitedFree
    • 50 MCP actions per week
    • 1 workspace
    • Live API requests to all sources
  • MCP Only$100/month
    • 2M rows per year
    • Daily data sync
    • 300 MCP actions per week
  • Advanced$null/custom
    • 600M rows per year
    • Up to 4x daily syncs
    • 200 actions per day
  • Enterprise$null/custom
    • 1B rows per year
    • 600 actions per day
    • Unlimited workspaces

Which should you pick?

Choose Crazy Egg if

  • You need heatmaps.
  • You work on Web, API.
  • You also want scrollmaps.
Crazy Egg review

Choose Improvado if

  • You need 500+ data source connectors.
  • You want to start without paying.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Questions people ask

Is Crazy Egg or Improvado better?
Neither clearly leads. Crazy Egg starts at $29/month and Improvado at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Crazy Egg or Improvado?
Improvado has a free tier; the other does not. Paid plans start at $29/month for Crazy Egg and Free for Improvado.
Does Crazy Egg or Improvado run on more platforms?
Crazy Egg runs on Web, API. Improvado runs on Web, Api, Data-warehouse.
Can I use Improvado for free?
Yes. Improvado has a free tier, so you can try it without paying. Crazy Egg starts at $29/month.
What is Crazy Egg best used for?
Crazy Egg is most often used for click, scroll and move heatmaps on a page, session recordings to see where visitors struggle, a/b testing page variants, snapshot reports comparing behaviour over time. Of those, click, scroll and move heatmaps on a page and session recordings to see where visitors struggle are not what Improvado is typically brought in for.
What can Crazy Egg do that Improvado cannot?
Crazy Egg covers Heatmaps, Scrollmaps, Confetti Reports, A/B Testing. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle Google Analytics, HubSpot.

Answered from the vendors’ own pages

Crazy Egg: How is Crazy Egg priced?

Crazy Egg starts at $29/month for 5,000 tracked pageviews and 50 recordings. Pricing scales to $599/month for Enterprise tier. A/B testing available from $99 plan up. Annual billing required with no monthly option. 30-day free trial available.

Source
Improvado: What is Improvado's free tier?

Improvado Free Limited tier costs $0/month and includes 50 MCP actions per week, 1 workspace, live API requests to all sources, AI Agent, and MCP. No credit card required to start.

Source
Crazy Egg: What features does Crazy Egg include?

Crazy Egg provides heatmaps showing user clicks and scrolls, session recordings, A/B testing from the Plus tier up, and unlimited domains and team members across all plans.

Source
Improvado: What are Improvado's paid plans?

Paid tiers include MCP Only ($100/month with 2M rows/year and 300 weekly actions), Advanced (custom pricing with 600M rows/year and 50 workspaces), and Enterprise (custom pricing with 1B rows/year, unlimited workspaces, and SSO).

Source
Crazy Egg: Does Crazy Egg offer a free trial?

Yes, Crazy Egg offers a 30-day free trial for all new users to test heatmaps and session recordings before committing to a paid plan.

Source
Improvado: Does Improvado offer data sync frequency limits?

MCP Only tier offers daily data sync, Advanced tier allows up to 4x daily syncs, and Enterprise tier includes no stated sync frequency limits. Free tier enables live API requests without scheduled syncing.

Source
Improvado: What compliance and security features does Improvado include?

Improvado holds SOC 2 Type II, HIPAA, GDPR, and CCPA compliance. Enterprise tier specifically includes SSO with Azure and Okta support for identity management.

Source
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