Marketing & Analytics · head to head
Countly vs Improvado
I
Improvado
Marketing & Analytics
Data integration platform for marketing teams
- From
- $1000/month
- Rated
- -
The short version
- Only Countly has a free tier, so it costs nothing to try first.
- Each has a real cost: Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit; Improvado no pricing is published, and no cost driver or minimum is stated
- They diverge on capability: Countly covers Event tracking, Improvado covers 500+ data source connectors.
Where they differ
Only the attributes on which Countly and Improvado actually diverge.
Identical on both: user rating (Not yet rated), category (Marketing & Analytics).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Countly
- Event tracking
- Crash reporting
- Analytics dashboard
- User retention
- Open-source
- Cloud deployment
- On-premise deployment
- Web support
Only in Improvado
- 500+ data source connectors
- Data transformation
- Real-time syncing
- Data warehouse integration
- ETL capabilities
- Data quality monitoring
- Historical data
- Custom connectors
What people use each for
The jobs each tool is most often brought in to do.
Countly
- Product analytics for mobile and web applicationsnot Improvado
- Self hosting analytics where data cannot leave the organisationnot Improvado
Improvado
- Aggregating marketing data from many platforms into one pipelinenot Countly
- Feeding blended campaign data into BI tools and dashboardsnot Countly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Countly
- The private cloud plan starts at $175 a month and is described as usage based without stating the unit
- No event cap, data point limit or user limit is published for either paid plan
- The self hosted Enterprise edition is custom priced and billed annually
- Adaptivity and intelligence features are separately priced add ons on the cheaper plan
Improvado
- No pricing is published, and no cost driver or minimum is stated
- The route to a figure is a working session with a solutions engineer rather than a rate card
Pricing, plan by plan
Countly
Free- Open SourceFree
- Open-source
- Self-hosted
- Full features
Improvado
$1000/month- Starter$1000/month
- Up to 20 data sources
- Basic transformations
- Standard support
- Professional$2500/month
- Up to 100 data sources
- Advanced transformations
- Priority support
- Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support
Which should you pick?
Choose Countly if
- You need event tracking.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want crash reporting.
Choose Improvado if
- You need 500+ data source connectors.
- You work on Web, Api, Data-warehouse.
- You also want data transformation.
Questions people ask
- Is Countly or Improvado better?
- Neither clearly leads. Countly starts at Free and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Countly or Improvado?
- Countly has a free tier; the other does not. Paid plans start at Free for Countly and $1000/month for Improvado.
- Does Countly or Improvado run on more platforms?
- Countly runs on Web, Mobile, Api. Improvado runs on Web, Api, Data-warehouse.
- Can I use Countly for free?
- Yes. Countly has a free tier, so you can try it without paying. Improvado starts at $1000/month.
- What is Countly best used for?
- Countly is most often used for product analytics for mobile and web applications, self hosting analytics where data cannot leave the organisation. Of those, product analytics for mobile and web applications and self hosting analytics where data cannot leave the organisation are not what Improvado is typically brought in for.
- What can Countly do that Improvado cannot?
- Countly covers Event tracking, Crash reporting, Analytics dashboard, User retention. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration.