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Marketing · head to head

Dreamdata vs Whatagraph

Dreamdata logo

Dreamdata

Marketing

B2B revenue attribution platform

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Dreamdata company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Dreamdata covers Multi-touch attribution, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Dreamdata and Whatagraph actually diverge.

Attributes where Dreamdata and Whatagraph differ
AttributeDreamdataWhatagraph
Pricing modelUnknownsubscription
PlatformsWebWeb, Mobile, Api
Founded20182016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Dreamdata

  • Multi-touch attribution
  • Account-based analytics
  • Pipeline analytics
  • Customer journey mapping
  • Revenue modeling
  • Content attribution
  • Channel performance
  • Data unification

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Google Ads
  • LinkedIn Ads
  • GDPR compliant
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Dreamdata

  • B2B attributionnot Whatagraph
  • Revenue analyticsnot Whatagraph
  • Pipeline forecastingnot Whatagraph
  • Marketing ROInot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Dreamdata
  • Blending data from multiple ad platforms into one dashboardnot Dreamdata
  • White-labelled reporting under an agency's own brandingnot Dreamdata

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Dreamdata

  • Company identification only reaches approximately 80% accuracy even with proprietary IP-to-company resolution
  • Advanced features like custom attribution models require expensive custom pricing tier
  • Steep implementation lift for complex multi-touch attribution setup
  • Free tier limited to 2 months of historical data

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Dreamdata

Free

No published plan breakdown. See the Dreamdata review.

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Dreamdata if

  • You need multi-touch attribution.
  • You want to start without paying.
  • You also want account-based analytics.
Dreamdata review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Dreamdata or Whatagraph better?
Neither clearly leads. Dreamdata starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Dreamdata or Whatagraph?
Dreamdata starts at Free and Whatagraph at Free.
Does Dreamdata or Whatagraph run on more platforms?
Dreamdata runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use Dreamdata for free?
Both have a free tier, so you can try either at no cost before committing.
What is Dreamdata best used for?
Dreamdata is most often used for b2b attribution, revenue analytics, pipeline forecasting, marketing roi. Of those, b2b attribution and revenue analytics are not what Whatagraph is typically brought in for.
What can Dreamdata do that Whatagraph cannot?
Dreamdata covers Multi-touch attribution, Account-based analytics, Pipeline analytics, Customer journey mapping. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Ads, LinkedIn Ads, GDPR compliant, Data encryption.

Answered from the vendors’ own pages

Dreamdata: Is there a free tier for Dreamdata?

Yes. Dreamdata offers a free tier with 5 seats, 2 months of history, company identification, and web analytics included.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Dreamdata: What CRM integrations does Dreamdata support?

Dreamdata integrates natively with Salesforce and HubSpot, pulling opportunity and account data to build attribution models.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Dreamdata: Can I build custom attribution models in Dreamdata?

Yes. Custom attribution models are available on the Attribution Advanced plan, which requires contact for custom pricing.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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