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Marketing · head to head

VWO vs Whatagraph

VWO logo

VWO

Marketing

Experience Optimization Platform

From
Free
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: VWO growth plan restricted to 1 workspace and 0 custom attributes; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: VWO covers A/B testing, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which VWO and Whatagraph actually diverge.

Attributes where VWO and Whatagraph differ
AttributeVWOWhatagraph
Pricing modelusage-basedsubscription
PlatformsWeb, iOS, Android, Server-sideWeb, Mobile, Api
Founded20072016

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in VWO

  • A/B testing
  • Multivariate testing
  • Heatmaps
  • Session recordings
  • Analytics
  • Slack
  • SSL encryption
  • Cloud deployment

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

VWO

  • A/B testing and multivariate testingnot Whatagraph
  • Conversion rate optimisationnot Whatagraph
  • Behavioural analytics and session recordingsnot Whatagraph
  • Feature experimentation and progressive rolloutsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot VWO
  • Blending data from multiple ad platforms into one dashboardnot VWO
  • White-labelled reporting under an agency's own brandingnot VWO

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

VWO

  • Growth plan restricted to 1 workspace and 0 custom attributes
  • Single Sign-On (SSO) and API access limited to Enterprise tier only
  • Growth plan offers only 8-hour first response time for support

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

VWO

Free

No published plan breakdown. See the VWO review.

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose VWO if

  • You need a/b testing.
  • You want to start without paying.
  • You work on Web, iOS, Android, Server-side.
  • You also want multivariate testing.
VWO review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is VWO or Whatagraph better?
Neither clearly leads. VWO starts at Free and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, VWO or Whatagraph?
VWO starts at Free and Whatagraph at Free.
Does VWO or Whatagraph run on more platforms?
VWO runs on Web, iOS, Android, Server-side. Whatagraph runs on Web, Mobile, Api.
Can I use VWO for free?
Both have a free tier, so you can try either at no cost before committing.
What is VWO best used for?
VWO is most often used for a/b testing and multivariate testing, conversion rate optimisation, behavioural analytics and session recordings, feature experimentation and progressive rollouts. Of those, a/b testing and multivariate testing and conversion rate optimisation are not what Whatagraph is typically brought in for.
What can VWO do that Whatagraph cannot?
VWO covers A/B testing, Multivariate testing, Heatmaps, Session recordings. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Analytics.

Answered from the vendors’ own pages

VWO: Is there a free trial available?

Free for 30 days. No credit card required to start the trial.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
VWO: Are there limits on users or metrics?

Run unlimited optimization at scale with no limit on variations, account users, metrics, session recordings, or integrations.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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