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Software · head to head

Optimizely vs Whatagraph

Optimizely logo

Optimizely

Software

Digital experience optimization

From
$10000/year
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Software

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Optimizely no pricing is published and no minimum is stated; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Optimizely covers A/B testing, Whatagraph covers Automated reporting.

Where they differ

Only the attributes on which Optimizely and Whatagraph actually diverge.

Attributes where Optimizely and Whatagraph differ
AttributeOptimizelyWhatagraph
Starting price$10000/yearFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWeb, MobileWeb, Mobile, Api
Founded20102016

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Optimizely

  • A/B testing
  • Multivariate testing
  • Personalization
  • Feature management
  • Analytics
  • Adobe Analytics
  • SOC2
  • ISO27001

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

Both cover

  • Google Analytics

What people use each for

The jobs each tool is most often brought in to do.

Optimizely

  • A/B testing and experimentation across web and product experiencesnot Whatagraph
  • Feature flagging and personalisation for digital productsnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Optimizely
  • Blending data from multiple ad platforms into one dashboardnot Optimizely
  • White-labelled reporting under an agency's own brandingnot Optimizely

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Optimizely

  • No pricing is published and no minimum is stated
  • Every plan is individually packaged, so no two quotes are necessarily comparable
  • Reaching a figure requires a demo or sales conversation

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Optimizely

$10000/year
  • Enterprise$undefined/year
    • A/B testing
    • Personalization
    • Feature management

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Optimizely if

  • You need a/b testing.
  • You work on Web, Mobile.
  • You also want multivariate testing.
Optimizely review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Optimizely or Whatagraph better?
Neither clearly leads. Optimizely starts at $10000/year and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Optimizely or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at $10000/year for Optimizely and Free for Whatagraph.
Does Optimizely or Whatagraph run on more platforms?
Optimizely runs on Web, Mobile. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Optimizely starts at $10000/year.
What is Optimizely best used for?
Optimizely is most often used for a/b testing and experimentation across web and product experiences, feature flagging and personalisation for digital products. Of those, a/b testing and experimentation across web and product experiences and feature flagging and personalisation for digital products are not what Whatagraph is typically brought in for.
What can Optimizely do that Whatagraph cannot?
Optimizely covers A/B testing, Multivariate testing, Personalization, Feature management. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Analytics.
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