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Marketing · head to head

Hootsuite vs Whatagraph

Hootsuite logo

Hootsuite

Marketing

Save time and grow on social media

From
$99/year
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • Each has a real cost: Hootsuite no free tier available; minimum cost is $99/user/year annually; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • They diverge on capability: Hootsuite covers Content scheduling, Whatagraph covers Automated reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Hootsuite and Whatagraph actually diverge.

Attributes where Hootsuite and Whatagraph differ
AttributeHootsuiteWhatagraph
Starting price$99/yearFree
Pricing modelUnknownsubscription
Free tierNoYes
PlatformsWebWeb, Mobile, Api
Founded20082016

Identical on both: user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Hootsuite

  • Content scheduling
  • Social inbox
  • Content calendar
  • Analytics & reporting
  • Social listening
  • Team collaboration
  • Approval workflows
  • Bulk scheduling

Only in Whatagraph

  • Automated reporting
  • Multi-channel integration
  • Custom dashboards
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Anomaly detection

What people use each for

The jobs each tool is most often brought in to do.

Hootsuite

  • Social media schedulingnot Whatagraph
  • Community managementnot Whatagraph
  • Social advertisingnot Whatagraph
  • Analytics & reportingnot Whatagraph
  • Team collaborationnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Hootsuite
  • Blending data from multiple ad platforms into one dashboardnot Hootsuite
  • White-labelled reporting under an agency's own brandingnot Hootsuite

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Hootsuite

  • No free tier available; minimum cost is $99/user/year annually
  • Monthly billing significantly more expensive than annual (20-30% premium)
  • Advanced data export via SFTP available only to Enterprise tier customers

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Hootsuite

$99/year

No published plan breakdown. See the Hootsuite review.

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Hootsuite if

  • You need content scheduling.
  • You also want social inbox.
Hootsuite review

Choose Whatagraph if

  • You need automated reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want multi-channel integration.
Whatagraph review

Questions people ask

Is Hootsuite or Whatagraph better?
Neither clearly leads. Hootsuite starts at $99/year and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Hootsuite or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at $99/year for Hootsuite and Free for Whatagraph.
Does Hootsuite or Whatagraph run on more platforms?
Hootsuite runs on Web. Whatagraph runs on Web, Mobile, Api.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Hootsuite starts at $99/year.
What is Hootsuite best used for?
Hootsuite is most often used for social media scheduling, community management, social advertising, analytics & reporting. Of those, social media scheduling and community management are not what Whatagraph is typically brought in for.
What can Hootsuite do that Whatagraph cannot?
Hootsuite covers Content scheduling, Social inbox, Content calendar, Analytics & reporting. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization.

Answered from the vendors’ own pages

Hootsuite: What is Hootsuite's pricing structure?

Hootsuite offers four annual plans: Standard at $99/user/year, Professional at $199/user/year, Advanced at $399/user/year, and Enterprise with custom pricing. Monthly billing is available at 20-30% higher cost.

Source
Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Hootsuite: Does Hootsuite offer a free tier?

No. Hootsuite does not offer a free tier or freemium plan. A 30-day trial is available, and skipping the trial provides 25% off annual plans.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Hootsuite: How many integrations does Hootsuite support?

Hootsuite advertises support for over 100 integrations, claiming more than any other social media management platform.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Hootsuite: Can users export their data from Hootsuite?

Yes. Hootsuite offers Advanced Analytics data export as CSV files to SFTP folders for Enterprise users, with daily exports and 90-day retention. Standard and Professional plans have more limited export capabilities.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
Hootsuite: Does Hootsuite offer API access?

Yes. Hootsuite provides a REST API for building custom applications and integrations, though API capabilities vary by plan level.

Source
Hootsuite: Does Hootsuite offer self-hosted or on-premise deployment?

No. Hootsuite is a cloud-based SaaS platform only. There is no self-hosted or on-premise deployment option available.

Source
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