Software · head to head
Adverity vs Whatagraph
Adverity
Software
Marketing intelligence platform for data-driven organizations
- From
- $999/month
- Rated
- -
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- They diverge on capability: Adverity covers Data aggregation, Whatagraph covers Automated reporting.
Where they differ
Only the attributes on which Adverity and Whatagraph actually diverge.
| Attribute | Adverity | Whatagraph |
|---|---|---|
| Starting price | $999/month | Free |
| Free tier | No | Yes |
| Platforms | Web, Api, Mobile | Web, Mobile, Api |
| Founded | 2014 | 2016 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Adverity
- Data aggregation
- Advanced analytics
- Predictive insights
- Automated alerts
- Report scheduling
- Data quality rules
- Attribution modeling
- Twitter Ads
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
- Bing Ads
Both cover
- Custom dashboards
- Google Analytics
- Google Ads
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- GDPR compliant
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
Adverity
- Consolidating marketing data from many advertising platformsnot Whatagraph
- Transforming and harmonising campaign data across sourcesnot Whatagraph
- Monitoring data quality before it reaches reportingnot Whatagraph
- Feeding a BI tool or warehouse with marketing datanot Whatagraph
Whatagraph
- Automated client marketing reports for agenciesnot Adverity
- Blending data from multiple ad platforms into one dashboardnot Adverity
- White-labelled reporting under an agency's own brandingnot Adverity
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Adverity
- No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
- An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Pricing, plan by plan
Adverity
$999/month- Starter$999/month
- Up to 10 data sources
- Custom dashboards
- Basic integrations
- Professional$2499/month
- Unlimited data sources
- Advanced analytics
- Premium integrations
- Enterprise$undefined/month
- Custom implementation
- Dedicated team
- Advanced security
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Which should you pick?
Choose Adverity if
- You need data aggregation.
- You work on Web, Api, Mobile.
- You also want advanced analytics.
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Questions people ask
- Is Adverity or Whatagraph better?
- Neither clearly leads. Adverity starts at $999/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Adverity or Whatagraph?
- Whatagraph has a free tier; the other does not. Paid plans start at $999/month for Adverity and Free for Whatagraph.
- Does Adverity or Whatagraph run on more platforms?
- Adverity runs on Web, Api, Mobile. Whatagraph runs on Web, Mobile, Api.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Adverity starts at $999/month.
- What is Adverity best used for?
- Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Whatagraph is typically brought in for.
- What can Adverity do that Whatagraph cannot?
- Adverity covers Data aggregation, Advanced analytics, Predictive insights, Automated alerts. Whatagraph covers Automated reporting, Multi-channel integration, Data visualization, PDF reports. Both handle Custom dashboards, Google Analytics, Google Ads, Facebook Ads.