Software · head to head
Marketing Evolution vs Whatagraph
Marketing Evolution
Software
Advanced marketing analytics and attribution modeling
- From
- $5000/month
- Rated
- -
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Marketing Evolution the Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- They diverge on capability: Marketing Evolution covers Multi-touch attribution, Whatagraph covers Automated reporting.
Where they differ
Only the attributes on which Marketing Evolution and Whatagraph actually diverge.
| Attribute | Marketing Evolution | Whatagraph |
|---|---|---|
| Starting price | $5000/month | Free |
| Free tier | No | Yes |
| Platforms | Web, Api, Analytics | Web, Mobile, Api |
| Founded | 2008 | 2016 |
Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Marketing Evolution
- Multi-touch attribution
- Marketing mix modeling
- Channel performance
- ROI analysis
- Forecasting
- Budget optimization
- Custom reporting
- Advanced analytics
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
Both cover
- Google Analytics
- Google Ads
- Facebook Ads
- GDPR compliant
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
Marketing Evolution
- Attribution modelingnot Whatagraph
- Marketing ROInot Whatagraph
- Budget allocationnot Whatagraph
- Channel optimizationnot Whatagraph
Whatagraph
- Automated client marketing reports for agenciesnot Marketing Evolution
- Blending data from multiple ad platforms into one dashboardnot Marketing Evolution
- White-labelled reporting under an agency's own brandingnot Marketing Evolution
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Marketing Evolution
- The Internet Archive's capture of Marketing Evolution's homepage on 20 December 2019 named distinct solutions, Marketing Measurement and Optimization, Media Planning, Brand Tracking and Professional Services, with no price figure published for any.
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Pricing, plan by plan
Marketing Evolution
$5000/month- Professional$5000/month
- Basic attribution modeling
- Multiple channels
- Monthly reporting
- Enterprise$undefined/month
- Advanced attribution
- Unlimited channels
- Real-time analysis
- Custom$undefined/month
- Custom implementation
- Professional services
- Consulting included
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Which should you pick?
Choose Marketing Evolution if
- You need multi-touch attribution.
- You work on Web, Api, Analytics.
- You also want marketing mix modeling.
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Questions people ask
- Is Marketing Evolution or Whatagraph better?
- Neither clearly leads. Marketing Evolution starts at $5000/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Marketing Evolution or Whatagraph?
- Whatagraph has a free tier; the other does not. Paid plans start at $5000/month for Marketing Evolution and Free for Whatagraph.
- Does Marketing Evolution or Whatagraph run on more platforms?
- Marketing Evolution runs on Web, Api, Analytics. Whatagraph runs on Web, Mobile, Api.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Marketing Evolution starts at $5000/month.
- What is Marketing Evolution best used for?
- Marketing Evolution is most often used for attribution modeling, marketing roi, budget allocation, channel optimization. Of those, attribution modeling and marketing roi are not what Whatagraph is typically brought in for.
- What can Marketing Evolution do that Whatagraph cannot?
- Marketing Evolution covers Multi-touch attribution, Marketing mix modeling, Channel performance, ROI analysis. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Analytics, Google Ads, Facebook Ads, GDPR compliant.