Whatagraphvs
Crazy Egg
Crazy Egg: Website optimization with heatmaps
Whatagraph
Automated marketing reporting and analytics
As of 30 August 2026, Whatagraph is free to use. Whatagraph is an automated marketing analytics and reporting platform that connects all your marketing data sources and visualizes them in easy-to-understand da. Softwr lists it under Marketing. Whatagraph is launched in 2016, available on Web, iOS, Android, API.
Overview
What Whatagraph does
Whatagraph is an automated marketing analytics and reporting platform that connects all your marketing data sources and visualizes them in easy-to-understand dashboards and reports.
What people use it for
- Automated client marketing reports for agencies
- Blending data from multiple ad platforms into one dashboard
- White-labelled reporting under an agency's own branding
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about Whatagraph.
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Cross-shopped
What people choose instead of Whatagraph
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
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Pricing
What Whatagraph costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Free
Free
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Email reports
Starter
$99 /mo
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Custom reports
Professional
$299 /mo
- Unlimited data sources
- Real-time updates
- White-label
- Dedicated support
Capabilities
Features
Automated reporting
Multi-channel integration
Custom dashboards
Data visualization
PDF reports
Real-time updates
Historical tracking
Anomaly detection
Google Analytics
Integration with Google Analytics
Google Ads
Integration with Google Ads
Facebook Ads
Integration with Facebook Ads
Instagram Ads
Integration with Instagram Ads
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
What is the starting price for Whatagraph's Max plan?
The Max plan starts at 699 euros per month when billed annually.
SourceDo Whatagraph plans limit the number of users or reports?
No, both the Max and Prime plans include unlimited users and unlimited reports.
SourceWhat is a 'source credit' in Whatagraph pricing?
One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.
SourceWhat's included in both Whatagraph plans?
Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.
SourceBehind it
Who makes Whatagraph
- Company
- Whatagraph
- Based in
- Vilnius, Lithuania
Keep looking
Where to go from Whatagraph
- Whatagraph alternativesEvery product people weigh against it
- Whatagraph pricingPlans, floors and what the tiers exclude
- Whatagraph badgesWhich rules it meets, and the figure behind each
- All Marketing softwareThe full category
- Best Marketing softwareThe shortlist, and how it was cut
Best Marketing software for
Compare Whatagraph with
- Swydo
- Crazy Egg
- Octoboard
- Ruler Analytics
- VWO
- Northbeam
- Supermetrics
- Datorama
- Funnel.io
- Postscript
- Dreamdata
- Google Analytics
- Freshpaint
- Improvado
- Insider
- Instapage
- Funnel.io
- Google Optimize
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Softwr does not host reviews and shows no star rating for Whatagraph, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on Whatagraph
Whatagraph alternatives
What people switch to, and what they give up
Whatagraph pricing
Every tier, and where the cost actually lands
Compare Whatagraph
Put it head to head with anything we hold
Whatagraph badge
Its rating, and an embed for your own site
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