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Software · head to head

Improvado vs Matomo

I

Improvado

Software

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite
Matomo logo

Matomo

Software

Privacy-focused web analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Matomo has a free tier, so it costs nothing to try first.
  • Each has a real cost: Improvado no pricing is published, and no cost driver or minimum is stated; Matomo the self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • They diverge on capability: Improvado covers 500+ data source connectors, Matomo covers Web analytics.

Where they differ

Only the attributes on which Improvado and Matomo actually diverge.

Attributes where Improvado and Matomo differ
AttributeImprovadoMatomo
Starting price$1000/monthFree
Pricing modelsubscriptionfreemium
Free tierNoYes
PlatformsWeb, Api, Data-warehouseWeb, On-premise
Founded20152007

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in Matomo

  • Web analytics
  • Real-time reports
  • Custom dimensions
  • Goal tracking
  • E-commerce tracking
  • Google Search Console
  • Privacy-focused
  • Cloud deployment

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Matomo
  • Feeding blended campaign data into BI tools and dashboardsnot Matomo

Matomo

  • Privacy focused web analytics as an alternative to Google Analyticsnot Improvado
  • Self hosting analytics so visitor data stays on owned infrastructurenot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Matomo

  • The self hosted Community Edition is free but excludes A/B testing, heatmaps, session recording, cohorts, crash analytics and multi channel attribution, all of which are paid plugins
  • Premium plugin bundles for self hosted installs run from 275 EUR a month for 4 users to 3,400 EUR for 50
  • Cloud pricing is banded by monthly hits, and anything above 10 million requires contacting sales
  • Self hosting places all operation and upgrades on the operator while still needing paid plugins for the advanced features

Pricing, plan by plan

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Matomo

Free
  • Self-hostedFree
    • Open-source
    • Full analytics
    • Privacy-focused

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Choose Matomo if

  • You need web analytics.
  • You want to start without paying.
  • You work on Web, On-premise.
  • You also want real-time reports.
Matomo review

Questions people ask

Is Improvado or Matomo better?
Neither clearly leads. Improvado starts at $1000/month and Matomo at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or Matomo?
Matomo has a free tier; the other does not. Paid plans start at $1000/month for Improvado and Free for Matomo.
Does Improvado or Matomo run on more platforms?
Improvado runs on Web, Api, Data-warehouse. Matomo runs on Web, On-premise.
Can I use Matomo for free?
Yes. Matomo has a free tier, so you can try it without paying. Improvado starts at $1000/month.
What is Improvado best used for?
Improvado is most often used for aggregating marketing data from many platforms into one pipeline, feeding blended campaign data into bi tools and dashboards. Of those, aggregating marketing data from many platforms into one pipeline and feeding blended campaign data into bi tools and dashboards are not what Matomo is typically brought in for.
What can Improvado do that Matomo cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Matomo covers Web analytics, Real-time reports, Custom dimensions, Goal tracking.
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