Marketing & Analytics · head to head
Datorama vs Whatagraph
Datorama
Marketing & Analytics
Marketing analytics and insights platform
- From
- $1500/month
- Rated
- -
Whatagraph
Marketing & Analytics
Automated marketing reporting and analytics
- From
- Free
- Rated
- -
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- They diverge on capability: Datorama covers Multi-channel data consolidation, Whatagraph covers Multi-channel integration.
Where they differ
Only the attributes on which Datorama and Whatagraph actually diverge.
| Attribute | Datorama | Whatagraph |
|---|---|---|
| Starting price | $1500/month | Free |
| Free tier | No | Yes |
Identical on both: pricing model (subscription), platforms (Web, Mobile, Api), user rating (Not yet rated), category (Marketing & Analytics), founded (2016).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Datorama
- Multi-channel data consolidation
- AI-powered insights
- Predictive analytics
- Data blending
- Real-time monitoring
- Salesforce
- Twitter Ads
- Amazon Ads
Only in Whatagraph
- Multi-channel integration
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Bing Ads
- Shopify
- BigCommerce
Both cover
- Custom dashboards
- Automated reporting
- Anomaly detection
- Google Analytics
- Facebook Ads
- Google Ads
- Instagram Ads
- LinkedIn Ads
- GDPR compliant
- Data encryption
What people use each for
The jobs each tool is most often brought in to do.
Datorama
- Marketing analyticsnot Whatagraph
- Performance monitoringnot Whatagraph
- Campaign analysisnot Whatagraph
- ROI measurementnot Whatagraph
Whatagraph
- Automated client marketing reports for agenciesnot Datorama
- Blending data from multiple ad platforms into one dashboardnot Datorama
- White-labelled reporting under an agency's own brandingnot Datorama
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Datorama
Nothing recorded yet. See the Datorama review.
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Pricing, plan by plan
Datorama
$1500/month- Growth$1500/month
- Up to 25 data sources
- Standard dashboards
- Basic insights
- Scale$3500/month
- Up to 100 data sources
- Advanced dashboards
- AI-powered insights
- Enterprise$undefined/month
- Unlimited data sources
- Custom integrations
- Dedicated support
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Which should you pick?
Choose Datorama if
- You need multi-channel data consolidation.
- You work on Web, Mobile, Api.
- You also want ai-powered insights.
Choose Whatagraph if
- You need multi-channel integration.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want data visualization.
Questions people ask
- Is Datorama or Whatagraph better?
- Neither clearly leads. Datorama starts at $1500/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Datorama or Whatagraph?
- Whatagraph has a free tier; the other does not. Paid plans start at $1500/month for Datorama and Free for Whatagraph.
- Does Datorama or Whatagraph run on more platforms?
- Both run on Web, Mobile, Api, so platform support will not decide this one for you.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Datorama starts at $1500/month.
- What is Datorama best used for?
- Datorama is most often used for marketing analytics, performance monitoring, campaign analysis, roi measurement. Of those, marketing analytics and performance monitoring are not what Whatagraph is typically brought in for.
- What can Datorama do that Whatagraph cannot?
- Datorama covers Multi-channel data consolidation, AI-powered insights, Predictive analytics, Data blending. Whatagraph covers Multi-channel integration, Data visualization, PDF reports, Real-time updates. Both handle Custom dashboards, Automated reporting, Anomaly detection, Google Analytics.