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Marketing · head to head

Datorama vs Whatagraph

Datorama logo

Datorama

Marketing

Marketing analytics and insights platform

From
$1500/month
Rated
-
Full reviewWebsite
Whatagraph logo

Whatagraph

Marketing

Automated marketing reporting and analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Whatagraph has a free tier, so it costs nothing to try first.
  • They diverge on capability: Datorama covers Multi-channel data consolidation, Whatagraph covers Multi-channel integration.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Datorama and Whatagraph actually diverge.

Attributes where Datorama and Whatagraph differ
AttributeDatoramaWhatagraph
Starting price$1500/monthFree
Free tierNoYes

Identical on both: pricing model (subscription), platforms (Web, Mobile, Api), user rating (Not yet rated), category (Marketing), founded (2016).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Datorama

  • Multi-channel data consolidation
  • AI-powered insights
  • Predictive analytics
  • Data blending
  • Real-time monitoring
  • Salesforce
  • Twitter Ads
  • Amazon Ads

Only in Whatagraph

  • Multi-channel integration
  • Data visualization
  • PDF reports
  • Real-time updates
  • Historical tracking
  • Bing Ads
  • Shopify
  • BigCommerce

Both cover

  • Custom dashboards
  • Automated reporting
  • Anomaly detection
  • Google Analytics
  • Facebook Ads
  • Google Ads
  • Instagram Ads
  • LinkedIn Ads
  • GDPR compliant
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Datorama

  • Marketing analyticsnot Whatagraph
  • Performance monitoringnot Whatagraph
  • Campaign analysisnot Whatagraph
  • ROI measurementnot Whatagraph

Whatagraph

  • Automated client marketing reports for agenciesnot Datorama
  • Blending data from multiple ad platforms into one dashboardnot Datorama
  • White-labelled reporting under an agency's own brandingnot Datorama

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Datorama

Nothing recorded yet. See the Datorama review.

Whatagraph

  • The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
  • Only two plans exist and the Prime plan is custom priced with no published rate
  • Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
  • Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
  • Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
  • Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
  • The free trial is 14 days

Pricing, plan by plan

Datorama

$1500/month
  • Growth$1500/month
    • Up to 25 data sources
    • Standard dashboards
    • Basic insights
  • Scale$3500/month
    • Up to 100 data sources
    • Advanced dashboards
    • AI-powered insights
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Whatagraph

Free
  • FreeFree
    • Up to 3 data sources
    • Basic dashboards
    • Daily updates
  • Starter$99/month
    • Up to 10 data sources
    • Advanced dashboards
    • Hourly updates
  • Professional$299/month
    • Unlimited data sources
    • Real-time updates
    • White-label

Which should you pick?

Choose Datorama if

  • You need multi-channel data consolidation.
  • You work on Web, Mobile, Api.
  • You also want ai-powered insights.
Datorama review

Choose Whatagraph if

  • You need multi-channel integration.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want data visualization.
Whatagraph review

Questions people ask

Is Datorama or Whatagraph better?
Neither clearly leads. Datorama starts at $1500/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Datorama or Whatagraph?
Whatagraph has a free tier; the other does not. Paid plans start at $1500/month for Datorama and Free for Whatagraph.
Does Datorama or Whatagraph run on more platforms?
Both run on Web, Mobile, Api, so platform support will not decide this one for you.
Can I use Whatagraph for free?
Yes. Whatagraph has a free tier, so you can try it without paying. Datorama starts at $1500/month.
What is Datorama best used for?
Datorama is most often used for marketing analytics, performance monitoring, campaign analysis, roi measurement. Of those, marketing analytics and performance monitoring are not what Whatagraph is typically brought in for.
What can Datorama do that Whatagraph cannot?
Datorama covers Multi-channel data consolidation, AI-powered insights, Predictive analytics, Data blending. Whatagraph covers Multi-channel integration, Data visualization, PDF reports, Real-time updates. Both handle Custom dashboards, Automated reporting, Anomaly detection, Google Analytics.

Answered from the vendors’ own pages

Whatagraph: What is the starting price for Whatagraph's Max plan?

The Max plan starts at 699 euros per month when billed annually.

Source
Whatagraph: Do Whatagraph plans limit the number of users or reports?

No, both the Max and Prime plans include unlimited users and unlimited reports.

Source
Whatagraph: What is a 'source credit' in Whatagraph pricing?

One source credit equals one connected data account. The Max plan starts with 50 source credits, and the Prime plan includes a custom amount based on needs.

Source
Whatagraph: What's included in both Whatagraph plans?

Both Max and Prime plans include Whatagraph IQ with automated report creation, live chat support, EU data center access, and version history.

Source
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