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Google Analytics vs Improvado

Google Analytics logo

Google Analytics

Software

Get to know your customers

From
Free
Rated
-
Full reviewWebsite
I

Improvado

Software

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite

The short version

  • Only Google Analytics has a free tier, so it costs nothing to try first.
  • Each has a real cost: Google Analytics data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires; Improvado no pricing is published, and no cost driver or minimum is stated
  • They diverge on capability: Google Analytics covers Real-time analytics, Improvado covers 500+ data source connectors.

Where they differ

Only the attributes on which Google Analytics and Improvado actually diverge.

Attributes where Google Analytics and Improvado differ
AttributeGoogle AnalyticsImprovado
Starting priceFree$1000/month
Pricing modelfreemiumsubscription
Free tierYesNo
PlatformsWebWeb, Api, Data-warehouse
Founded19982015

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Analytics

  • Real-time analytics
  • Audience insights
  • Acquisition tracking
  • Behavior flow
  • Conversion tracking
  • Custom reports
  • Mobile analytics
  • E-commerce tracking

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Both cover

  • Google Ads
  • BigQuery
  • Salesforce
  • SOC2
  • Data encryption

What people use each for

The jobs each tool is most often brought in to do.

Google Analytics

  • Website and web application analyticsnot Improvado
  • Event tracking and user behaviour analysisnot Improvado
  • Traffic source and conversion trackingnot Improvado

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Google Analytics
  • Feeding blended campaign data into BI tools and dashboardsnot Google Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Analytics

  • Data retention limited to maximum 26 months on standard properties, with automatic deletion after retention period expires
  • Large and XL properties capped at 2-month data retention only
  • Age, gender, and interest data always expire after 2 months regardless of retention settings
  • Free tier does not include GA360 advanced features

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Pricing, plan by plan

Google Analytics

Free

No published plan breakdown. See the Google Analytics review.

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Which should you pick?

Choose Google Analytics if

  • You need real-time analytics.
  • You want to start without paying.
  • You also want audience insights.
Google Analytics review

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Questions people ask

Is Google Analytics or Improvado better?
Neither clearly leads. Google Analytics starts at Free and Improvado at $1000/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Analytics or Improvado?
Google Analytics has a free tier; the other does not. Paid plans start at Free for Google Analytics and $1000/month for Improvado.
Does Google Analytics or Improvado run on more platforms?
Google Analytics runs on Web. Improvado runs on Web, Api, Data-warehouse.
Can I use Google Analytics for free?
Yes. Google Analytics has a free tier, so you can try it without paying. Improvado starts at $1000/month.
What is Google Analytics best used for?
Google Analytics is most often used for website and web application analytics, event tracking and user behaviour analysis, traffic source and conversion tracking. Of those, website and web application analytics and event tracking and user behaviour analysis are not what Improvado is typically brought in for.
What can Google Analytics do that Improvado cannot?
Google Analytics covers Real-time analytics, Audience insights, Acquisition tracking, Behavior flow. Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Both handle Google Ads, BigQuery, Salesforce, SOC2.
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Related pages

More on Google Analytics

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