Software · head to head
Convert vs Whatagraph
The short version
- Only Whatagraph has a free tier, so it costs nothing to try first.
- Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Whatagraph the entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- They diverge on capability: Convert covers A/B testing, Whatagraph covers Automated reporting.
Where they differ
Only the attributes on which Convert and Whatagraph actually diverge.
| Attribute | Convert | Whatagraph |
|---|---|---|
| Starting price | $1000/month | Free |
| Pricing model | quote | subscription |
| Free tier | No | Yes |
| Platforms | Web | Web, Mobile, Api |
| Founded | 2012 | 2016 |
Identical on both: user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Convert
- A/B testing
- Multivariate testing
- Analytics
- API access
- SSL encryption
- Cloud deployment
- Web support
- English language support
Only in Whatagraph
- Automated reporting
- Multi-channel integration
- Custom dashboards
- Data visualization
- PDF reports
- Real-time updates
- Historical tracking
- Anomaly detection
Both cover
- Google Analytics
What people use each for
The jobs each tool is most often brought in to do.
Convert
- A/B, split and multivariate testing on websitesnot Whatagraph
- Server-side experimentation and feature flaggingnot Whatagraph
- Personalising site content to visitor segmentsnot Whatagraph
Whatagraph
- Automated client marketing reports for agenciesnot Convert
- Blending data from multiple ad platforms into one dashboardnot Convert
- White-labelled reporting under an agency's own brandingnot Convert
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Convert
- Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
- Single Sign-On requires the Pro plan at $599 per month
- Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
- Phone support, change history and guided onboarding require Pro
- The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
- The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
- Listed prices exclude VAT, GST and other taxes, which are added at checkout
- Above 5 million monthly tested users there is no published rate
Whatagraph
- The entry Max plan starts at 699 EUR per month and is billed annually, with no monthly billing option shown
- Only two plans exist and the Prime plan is custom priced with no published rate
- Public API access, transfer to BigQuery and Looker, a custom report domain and premium integrations all require the Prime plan
- Data sources are metered as credits at 1 credit per connected data account, so each additional ad account consumes quota
- Extra credits can be bought only up to the next plan threshold, after which an upgrade is required
- Moving to either the Max or Prime plan requires booking a call with sales rather than self-serve upgrade
- The free trial is 14 days
Pricing, plan by plan
Convert
$1000/month- Professional$1000/month
- A/B testing
- Analytics
- API access
Whatagraph
Free- FreeFree
- Up to 3 data sources
- Basic dashboards
- Daily updates
- Starter$99/month
- Up to 10 data sources
- Advanced dashboards
- Hourly updates
- Professional$299/month
- Unlimited data sources
- Real-time updates
- White-label
Which should you pick?
Choose Whatagraph if
- You need automated reporting.
- You want to start without paying.
- You work on Web, Mobile, Api.
- You also want multi-channel integration.
Questions people ask
- Is Convert or Whatagraph better?
- Neither clearly leads. Convert starts at $1000/month and Whatagraph at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Convert or Whatagraph?
- Whatagraph has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Whatagraph.
- Does Convert or Whatagraph run on more platforms?
- Convert runs on Web. Whatagraph runs on Web, Mobile, Api.
- Can I use Whatagraph for free?
- Yes. Whatagraph has a free tier, so you can try it without paying. Convert starts at $1000/month.
- What is Convert best used for?
- Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Whatagraph is typically brought in for.
- What can Convert do that Whatagraph cannot?
- Convert covers A/B testing, Multivariate testing, Analytics, API access. Whatagraph covers Automated reporting, Multi-channel integration, Custom dashboards, Data visualization. Both handle Google Analytics.