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CRM · head to head

LeadSquared vs LiveAgent

LeadSquared logo

LeadSquared

CRM

Indian marketing automation and CRM platform for lead management

From
$1200/year
Free plan
No
Full reviewWebsite
LiveAgent logo

LiveAgent

Customer Support

All-in-one help desk software

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Only LiveAgent has a free tier, so it costs nothing to try first.
  • Each has a real cost: LeadSquared marketing Pro limited to 100,000 emails monthly; LiveAgent social and messaging channels are separately priced add ons rather than plan features, at $19 to $39 a month each on top of the seat price
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which LeadSquared and LiveAgent actually diverge.

Attributes where LeadSquared and LiveAgent differ
AttributeLeadSquaredLiveAgent
Starting price$1200/yearFree
Free tierNoYes
PlatformsWebWeb, Ios, Android
CategoryCRMCustomer Support
FoundedUnknown2004

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in LeadSquared

Nothing recorded that LiveAgent does not also cover.

Only in LiveAgent

  • Ticketing system
  • Live chat
  • Call center
  • Social media
  • Knowledge base
  • Customer portal
  • WordPress
  • Shopify

What people use each for

The jobs each tool is most often brought in to do.

LeadSquared

  • Email marketing automationnot LiveAgent
  • Marketing automation for agenciesnot LiveAgent

LiveAgent

  • Multichannel help desk covering email, chat, calls and social messagesnot LeadSquared
  • Ticketing and shared inbox for customer support teamsnot LeadSquared

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

LeadSquared

  • Marketing Pro limited to 100,000 emails monthly
  • Both plans capped at 2 users
  • Custom plans required for enterprise needs

LiveAgent

  • Social and messaging channels are separately priced add ons rather than plan features, at $19 to $39 a month each on top of the seat price
  • The entry plan is limited to 3 email accounts, 2 live chat buttons and 3 contact forms
  • WhatsApp numbers are rationed by plan, at 5 on Large Business and 20 on Enterprise
  • The advertised prices require annual billing, and monthly billing raises the entry plan from $10 to $13 per agent
  • Every published price is a discounted rate against a higher regular price

Pricing, plan by plan

LeadSquared

$1200/year
  • Marketing Pro$1200/year
    • List Segmentation
    • Social Media Connectors
    • 1,000 Chatbot/Converse sessions
  • Marketing Super$2000/year
    • All Pro features
    • Website Event Tracking
    • 2,000 Chatbot/Converse sessions

LiveAgent

Free
  • Small Business$10/month
    • Ticketing
    • Live chat
    • Knowledge base
  • Medium Business$19/month
    • Everything in Small
    • Call center
    • IVR
  • Large Business$33/month
    • Everything in Medium
    • Social channels (Facebook, Instagram, X, WhatsApp, Telegram, Viber)
  • Enterprise$46/month
    • Everything in Large
    • Dedicated account manager
    • Priority support

Which should you pick?

Choose LeadSquared if

Nothing in the data separates LeadSquared from LiveAgent on the points above - pick on price and on how each one feels to use.

LeadSquared review

Choose LiveAgent if

  • You need ticketing system.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want live chat.
LiveAgent review

Questions people ask

Is LeadSquared or LiveAgent better?
Neither clearly leads. LeadSquared starts at $1200/year and LiveAgent at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, LeadSquared or LiveAgent?
LiveAgent has a free tier; the other does not. Paid plans start at $1200/year for LeadSquared and Free for LiveAgent.
Does LeadSquared or LiveAgent run on more platforms?
LeadSquared runs on Web. LiveAgent runs on Web, Ios, Android.
Can I use LiveAgent for free?
Yes. LiveAgent has a free tier, so you can try it without paying. LeadSquared starts at $1200/year.
What is LeadSquared best used for?
LeadSquared is most often used for email marketing automation, marketing automation for agencies. Of those, email marketing automation and marketing automation for agencies are not what LiveAgent is typically brought in for.
What can LeadSquared do that LiveAgent cannot?
LiveAgent covers Ticketing system, Live chat, Call center, Social media.

Answered from the vendors’ own pages

LeadSquared: How much does LeadSquared cost?

LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.

Source
LiveAgent: How much does LiveAgent cost?

LiveAgent charges per agent on annual billing: Small Business at $10/agent/month, Medium at $19/agent/month, Large at $33/agent/month, and Enterprise at $46/agent/month (regular rates are $15, $29, $49, and $69 respectively). Monthly billing costs 30% more.

Source
LeadSquared: What is the difference between Marketing Pro and Super plans?

Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.

Source
LiveAgent: Does LiveAgent offer a free trial?

Yes, LiveAgent provides a 30-day free trial with no credit card required, offering full access to all features including AI agents.

Source
LeadSquared: How many users can I add to each plan?

Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.

Source
LiveAgent: Are AI agents included in all LiveAgent plans?

Yes, all LiveAgent plans include free AI agents with features like chatbots, answer assistants, human handover, and autoresponders.

Source
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