Fathom Analytics vs Totango

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

What people use each for

The jobs each tool is most often brought in to do.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Pricing, plan by plan

Which should you pick?

Questions people ask

Is Fathom Analytics or Totango better?

Neither clearly leads. Fathom Analytics starts at $14/month and Totango at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, Fathom Analytics or Totango?

Totango has a free tier; the other does not. Paid plans start at $14/month for Fathom Analytics and Free for Totango.

Does Fathom Analytics or Totango run on more platforms?

Both run on Web, so platform support will not decide this one for you.

Can I use Totango for free?

Yes. Totango has a free tier, so you can try it without paying. Fathom Analytics starts at $14/month.

What is Fathom Analytics best used for?

Fathom Analytics is most often used for privacy-focused web analytics without cookie banners, a lightweight google analytics replacement, tracking many sites from one account, long-term historical reporting while subscribed. Of those, privacy-focused web analytics without cookie banners and a lightweight google analytics replacement are not what Totango is typically brought in for.

What can Fathom Analytics do that Totango cannot?

Fathom Analytics covers Page view tracking, Goal tracking, Real-time analytics, Referrer tracking. Totango covers SuccessBLOCs, Health monitoring, Customer segments, Engagement campaigns. Both handle Web support.