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Software · head to head

Google Optimize vs Totango

Google Optimize logo

Google Optimize

Software

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite
Totango logo

Totango

Software

Composable Customer Success Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023; Totango user interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • They diverge on capability: Google Optimize covers A/B testing, Totango covers SuccessBLOCs.

Where they differ

Only the attributes on which Google Optimize and Totango actually diverge.

Attributes where Google Optimize and Totango differ
AttributeGoogle OptimizeTotango
Pricing modelfreemiumsubscription
Founded19982010

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Google Optimize

  • A/B testing
  • Google Analytics integration
  • Visual editor
  • Real-time analytics
  • Google Analytics
  • Google Tag Manager
  • Google's security
  • Cloud deployment

Only in Totango

  • SuccessBLOCs
  • Health monitoring
  • Customer segments
  • Engagement campaigns
  • Success workflows
  • Salesforce
  • HubSpot
  • Zendesk

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot Totango
  • Personalising page content for defined audience segmentsnot Totango
  • Redirect tests between alternative landing page URLsnot Totango

Totango

  • Customer Successnot Google Optimize
  • Adoptionnot Google Optimize
  • Engagementnot Google Optimize

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Totango

  • User interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • SuccessBLOCs are rigid and confusing to configure despite being marketed as flexible
  • Platform experiences performance issues with occasional slowness and bugs
  • Timeline view only allows searching subject lines, not full activity or note content
  • Pricing can be prohibitive for startups with uncertain immediate ROI

Pricing, plan by plan

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Totango

Free
  • StarterFree
    • Basic health scores
    • Up to 100 accounts
  • Growth$249/month
    • Unlimited accounts
    • Campaigns
    • Playbooks

Which should you pick?

Choose Google Optimize if

  • You need a/b testing.
  • You want to start without paying.
  • You also want google analytics integration.
Google Optimize review

Choose Totango if

  • You need successblocs.
  • You want to start without paying.
  • You also want health monitoring.
Totango review

Questions people ask

Is Google Optimize or Totango better?
Neither clearly leads. Google Optimize starts at Free and Totango at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Google Optimize or Totango?
Google Optimize starts at Free and Totango at Free.
Does Google Optimize or Totango run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Both have a free tier, so you can try either at no cost before committing.
What is Google Optimize best used for?
Google Optimize is most often used for a/b and multivariate testing of web pages tied to google analytics goals, personalising page content for defined audience segments, redirect tests between alternative landing page urls. Of those, a/b and multivariate testing of web pages tied to google analytics goals and personalising page content for defined audience segments are not what Totango is typically brought in for.
What can Google Optimize do that Totango cannot?
Google Optimize covers A/B testing, Google Analytics integration, Visual editor, Real-time analytics. Totango covers SuccessBLOCs, Health monitoring, Customer segments, Engagement campaigns. Both handle Web support.

Answered from the vendors’ own pages

Totango: What data sources can Totango connect to?

Totango aggregates customer data from various sources to provide a holistic view of customer health, engagement, satisfaction, and product usage. It integrates with CRM systems, product analytics, and support platforms.

Source
Totango: What is Totango's pricing model?

Totango uses revenue-oriented pricing based on customer revenue under management and value realization, rather than purely seat-based licensing. Pricing varies based on specific implementation and feature requirements.

Source
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Related pages

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