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Marketing & Analytics · head to head

Adverity vs Totango

Adverity logo

Adverity

Marketing & Analytics

Marketing intelligence platform for data-driven organizations

From
$999/month
Rated
-
Full reviewWebsite
Totango logo

Totango

Customer Success

Composable Customer Success Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Totango has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adverity no published pricing and no tiers; every quote is bespoke, which the vendor states plainly; Totango user interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • They diverge on capability: Adverity covers Data aggregation, Totango covers SuccessBLOCs.

Where they differ

Only the attributes on which Adverity and Totango actually diverge.

Attributes where Adverity and Totango differ
AttributeAdverityTotango
Starting price$999/monthFree
Free tierNoYes
PlatformsWeb, Api, MobileWeb
CategoryMarketing & AnalyticsCustomer Success
Founded20142010

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adverity

  • Data aggregation
  • Custom dashboards
  • Advanced analytics
  • Predictive insights
  • Automated alerts
  • Report scheduling
  • Data quality rules
  • Attribution modeling

Only in Totango

  • SuccessBLOCs
  • Health monitoring
  • Customer segments
  • Engagement campaigns
  • Success workflows
  • HubSpot
  • Zendesk
  • Intercom

Both cover

  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

Adverity

  • Consolidating marketing data from many advertising platformsnot Totango
  • Transforming and harmonising campaign data across sourcesnot Totango
  • Monitoring data quality before it reaches reportingnot Totango
  • Feeding a BI tool or warehouse with marketing datanot Totango

Totango

  • Customer Successnot Adverity
  • Adoptionnot Adverity
  • Engagementnot Adverity

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adverity

  • No published pricing and no tiers; every quote is bespoke, which the vendor states plainly
  • An ETL and data layer rather than a reporting tool, so it needs a BI destination alongside it

Totango

  • User interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • SuccessBLOCs are rigid and confusing to configure despite being marketed as flexible
  • Platform experiences performance issues with occasional slowness and bugs
  • Timeline view only allows searching subject lines, not full activity or note content
  • Pricing can be prohibitive for startups with uncertain immediate ROI

Pricing, plan by plan

Adverity

$999/month
  • Starter$999/month
    • Up to 10 data sources
    • Custom dashboards
    • Basic integrations
  • Professional$2499/month
    • Unlimited data sources
    • Advanced analytics
    • Premium integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated team
    • Advanced security

Totango

Free
  • StarterFree
    • Basic health scores
    • Up to 100 accounts
  • Growth$249/month
    • Unlimited accounts
    • Campaigns
    • Playbooks

Which should you pick?

Choose Adverity if

  • You need data aggregation.
  • You work on Web, Api, Mobile.
  • You also want custom dashboards.
Adverity review

Choose Totango if

  • You need successblocs.
  • You want to start without paying.
  • You also want health monitoring.
Totango review

Questions people ask

Is Adverity or Totango better?
Neither clearly leads. Adverity starts at $999/month and Totango at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adverity or Totango?
Totango has a free tier; the other does not. Paid plans start at $999/month for Adverity and Free for Totango.
Does Adverity or Totango run on more platforms?
Adverity runs on Web, Api, Mobile. Totango runs on Web.
Can I use Totango for free?
Yes. Totango has a free tier, so you can try it without paying. Adverity starts at $999/month.
What is Adverity best used for?
Adverity is most often used for consolidating marketing data from many advertising platforms, transforming and harmonising campaign data across sources, monitoring data quality before it reaches reporting, feeding a bi tool or warehouse with marketing data. Of those, consolidating marketing data from many advertising platforms and transforming and harmonising campaign data across sources are not what Totango is typically brought in for.
What can Adverity do that Totango cannot?
Adverity covers Data aggregation, Custom dashboards, Advanced analytics, Predictive insights. Totango covers SuccessBLOCs, Health monitoring, Customer segments, Engagement campaigns. Both handle Salesforce.

Answered from the vendors’ own pages

Totango: What data sources can Totango connect to?

Totango aggregates customer data from various sources to provide a holistic view of customer health, engagement, satisfaction, and product usage. It integrates with CRM systems, product analytics, and support platforms.

Source
Totango: What is Totango's pricing model?

Totango uses revenue-oriented pricing based on customer revenue under management and value realization, rather than purely seat-based licensing. Pricing varies based on specific implementation and feature requirements.

Source
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Related pages

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