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Software · head to head

Improvado vs Totango

I

Improvado

Software

Data integration platform for marketing teams

From
$1000/month
Rated
-
Full reviewWebsite
Totango logo

Totango

Software

Composable Customer Success Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Totango has a free tier, so it costs nothing to try first.
  • Each has a real cost: Improvado no pricing is published, and no cost driver or minimum is stated; Totango user interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • They diverge on capability: Improvado covers 500+ data source connectors, Totango covers SuccessBLOCs.

Where they differ

Only the attributes on which Improvado and Totango actually diverge.

Attributes where Improvado and Totango differ
AttributeImprovadoTotango
Starting price$1000/monthFree
Free tierNoYes
PlatformsWeb, Api, Data-warehouseWeb
Founded20152010

Identical on both: pricing model (subscription), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Improvado

  • 500+ data source connectors
  • Data transformation
  • Real-time syncing
  • Data warehouse integration
  • ETL capabilities
  • Data quality monitoring
  • Historical data
  • Custom connectors

Only in Totango

  • SuccessBLOCs
  • Health monitoring
  • Customer segments
  • Engagement campaigns
  • Success workflows
  • Zendesk
  • Intercom
  • Web support

Both cover

  • Salesforce
  • HubSpot

What people use each for

The jobs each tool is most often brought in to do.

Improvado

  • Aggregating marketing data from many platforms into one pipelinenot Totango
  • Feeding blended campaign data into BI tools and dashboardsnot Totango

Totango

  • Customer Successnot Improvado
  • Adoptionnot Improvado
  • Engagementnot Improvado

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Improvado

  • No pricing is published, and no cost driver or minimum is stated
  • The route to a figure is a working session with a solutions engineer rather than a rate card

Totango

  • User interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • SuccessBLOCs are rigid and confusing to configure despite being marketed as flexible
  • Platform experiences performance issues with occasional slowness and bugs
  • Timeline view only allows searching subject lines, not full activity or note content
  • Pricing can be prohibitive for startups with uncertain immediate ROI

Pricing, plan by plan

Improvado

$1000/month
  • Starter$1000/month
    • Up to 20 data sources
    • Basic transformations
    • Standard support
  • Professional$2500/month
    • Up to 100 data sources
    • Advanced transformations
    • Priority support
  • Enterprise$undefined/month
    • Unlimited data sources
    • Custom integrations
    • Dedicated support

Totango

Free
  • StarterFree
    • Basic health scores
    • Up to 100 accounts
  • Growth$249/month
    • Unlimited accounts
    • Campaigns
    • Playbooks

Which should you pick?

Choose Improvado if

  • You need 500+ data source connectors.
  • You work on Web, Api, Data-warehouse.
  • You also want data transformation.
Improvado review

Choose Totango if

  • You need successblocs.
  • You want to start without paying.
  • You also want health monitoring.
Totango review

Questions people ask

Is Improvado or Totango better?
Neither clearly leads. Improvado starts at $1000/month and Totango at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Improvado or Totango?
Totango has a free tier; the other does not. Paid plans start at $1000/month for Improvado and Free for Totango.
Does Improvado or Totango run on more platforms?
Improvado runs on Web, Api, Data-warehouse. Totango runs on Web.
Can I use Totango for free?
Yes. Totango has a free tier, so you can try it without paying. Improvado starts at $1000/month.
What is Improvado best used for?
Improvado is most often used for aggregating marketing data from many platforms into one pipeline, feeding blended campaign data into bi tools and dashboards. Of those, aggregating marketing data from many platforms into one pipeline and feeding blended campaign data into bi tools and dashboards are not what Totango is typically brought in for.
What can Improvado do that Totango cannot?
Improvado covers 500+ data source connectors, Data transformation, Real-time syncing, Data warehouse integration. Totango covers SuccessBLOCs, Health monitoring, Customer segments, Engagement campaigns. Both handle Salesforce, HubSpot.

Answered from the vendors’ own pages

Totango: What data sources can Totango connect to?

Totango aggregates customer data from various sources to provide a holistic view of customer health, engagement, satisfaction, and product usage. It integrates with CRM systems, product analytics, and support platforms.

Source
Totango: What is Totango's pricing model?

Totango uses revenue-oriented pricing based on customer revenue under management and value realization, rather than purely seat-based licensing. Pricing varies based on specific implementation and feature requirements.

Source
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