Softwr

Marketing & Analytics · head to head

Convert vs Totango

Convert logo

Convert

Marketing & Analytics

A/B testing platform for enterprises

From
$1000/month
Rated
-
Full reviewWebsite
Totango logo

Totango

Customer Success

Composable Customer Success Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Totango has a free tier, so it costs nothing to try first.
  • Each has a real cost: Convert pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro; Totango user interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • They diverge on capability: Convert covers A/B testing, Totango covers SuccessBLOCs.

Where they differ

Only the attributes on which Convert and Totango actually diverge.

Attributes where Convert and Totango differ
AttributeConvertTotango
Starting price$1000/monthFree
Pricing modelquotesubscription
Free tierNoYes
CategoryMarketing & AnalyticsCustomer Success
Founded20122010

Identical on both: platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Convert

  • A/B testing
  • Multivariate testing
  • Analytics
  • API access
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • English language support

Only in Totango

  • SuccessBLOCs
  • Health monitoring
  • Customer segments
  • Engagement campaigns
  • Success workflows
  • Salesforce
  • HubSpot
  • Zendesk

Both cover

  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Convert

  • A/B, split and multivariate testing on websitesnot Totango
  • Server-side experimentation and feature flaggingnot Totango
  • Personalising site content to visitor segmentsnot Totango

Totango

  • Customer Successnot Convert
  • Adoptionnot Convert
  • Engagementnot Convert

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Convert

  • Pricing is driven by monthly tested users, starting at $399 per month for 100,000 monthly tested users on Growth and $599 on Pro
  • Single Sign-On requires the Pro plan at $599 per month
  • Multivariate testing, multi-page testing, full stack and feature flags, sequential testing and raw test data export are all withheld from the Growth plan
  • Phone support, change history and guided onboarding require Pro
  • The advertised $299 and $420 per month rates require paying the full year up front at $3,588 or $5,040
  • The Enterprise plan is price on request, is only available as an annual plan, and its data segregation feature carries additional costs
  • Listed prices exclude VAT, GST and other taxes, which are added at checkout
  • Above 5 million monthly tested users there is no published rate

Totango

  • User interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • SuccessBLOCs are rigid and confusing to configure despite being marketed as flexible
  • Platform experiences performance issues with occasional slowness and bugs
  • Timeline view only allows searching subject lines, not full activity or note content
  • Pricing can be prohibitive for startups with uncertain immediate ROI

Pricing, plan by plan

Convert

$1000/month
  • Professional$1000/month
    • A/B testing
    • Analytics
    • API access

Totango

Free
  • StarterFree
    • Basic health scores
    • Up to 100 accounts
  • Growth$249/month
    • Unlimited accounts
    • Campaigns
    • Playbooks

Which should you pick?

Choose Convert if

  • You need a/b testing.
  • You also want multivariate testing.
Convert review

Choose Totango if

  • You need successblocs.
  • You want to start without paying.
  • You also want health monitoring.
Totango review

Questions people ask

Is Convert or Totango better?
Neither clearly leads. Convert starts at $1000/month and Totango at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Convert or Totango?
Totango has a free tier; the other does not. Paid plans start at $1000/month for Convert and Free for Totango.
Does Convert or Totango run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Totango for free?
Yes. Totango has a free tier, so you can try it without paying. Convert starts at $1000/month.
What is Convert best used for?
Convert is most often used for a/b, split and multivariate testing on websites, server-side experimentation and feature flagging, personalising site content to visitor segments. Of those, a/b, split and multivariate testing on websites and server-side experimentation and feature flagging are not what Totango is typically brought in for.
What can Convert do that Totango cannot?
Convert covers A/B testing, Multivariate testing, Analytics, API access. Totango covers SuccessBLOCs, Health monitoring, Customer segments, Engagement campaigns. Both handle Web support.

Answered from the vendors’ own pages

Totango: What data sources can Totango connect to?

Totango aggregates customer data from various sources to provide a holistic view of customer health, engagement, satisfaction, and product usage. It integrates with CRM systems, product analytics, and support platforms.

Source
Totango: What is Totango's pricing model?

Totango uses revenue-oriented pricing based on customer revenue under management and value realization, rather than purely seat-based licensing. Pricing varies based on specific implementation and feature requirements.

Source
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Related pages

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