Softwr

Customer Success · head to head

Conga vs Totango

Conga logo

Conga

Customer Success

Revenue Lifecycle Management

From
$50/month
Rated
-
Full reviewWebsite
Totango logo

Totango

Customer Success

Composable Customer Success Platform

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Totango has a free tier, so it costs nothing to try first.
  • Each has a real cost: Conga conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button; Totango user interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • They diverge on capability: Conga covers CPQ, Totango covers SuccessBLOCs.

Where they differ

Only the attributes on which Conga and Totango actually diverge.

Attributes where Conga and Totango differ
AttributeCongaTotango
Starting price$50/monthFree
Free tierNoYes
Founded20062010

Identical on both: pricing model (subscription), platforms (Web), user rating (Not yet rated), category (Customer Success).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Conga

  • CPQ
  • Contract lifecycle management
  • Document generation
  • E-signatures
  • Workflow automation
  • Microsoft Dynamics
  • SAP
  • Oracle

Only in Totango

  • SuccessBLOCs
  • Health monitoring
  • Customer segments
  • Engagement campaigns
  • Success workflows
  • HubSpot
  • Zendesk
  • Intercom

Both cover

  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Conga

  • Generating quotes, contracts and documents from CRM datanot Totango
  • Contract lifecycle management with approvals and e-signaturenot Totango
  • Configure price quote workflows for complex salesnot Totango

Totango

  • Customer Successnot Conga
  • Adoptionnot Conga
  • Engagementnot Conga

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Conga

  • Conga's pricing page publishes no rate, no plan tier and no product list, and offers only a Get Conga Pricing enquiry button
  • Pricing is handled case by case through sales rather than through published tiers
  • Conga's CPQ product is now branded Advantage CPQ and is positioned as an integration on top of an existing CRM, so a Salesforce or equivalent CRM licence is required separately

Totango

  • User interface is unintuitive and outdated, making workflows more time-consuming than necessary
  • SuccessBLOCs are rigid and confusing to configure despite being marketed as flexible
  • Platform experiences performance issues with occasional slowness and bugs
  • Timeline view only allows searching subject lines, not full activity or note content
  • Pricing can be prohibitive for startups with uncertain immediate ROI

Pricing, plan by plan

Conga

$50/month
  • Essentials$50/month
    • Document generation
    • E-signatures
    • Templates
  • Professional$100/month
    • CPQ
    • CLM
    • Workflow automation

Totango

Free
  • StarterFree
    • Basic health scores
    • Up to 100 accounts
  • Growth$249/month
    • Unlimited accounts
    • Campaigns
    • Playbooks

Which should you pick?

Choose Conga if

  • You need cpq.
  • You also want contract lifecycle management.
Conga review

Choose Totango if

  • You need successblocs.
  • You want to start without paying.
  • You also want health monitoring.
Totango review

Questions people ask

Is Conga or Totango better?
Neither clearly leads. Conga starts at $50/month and Totango at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Conga or Totango?
Totango has a free tier; the other does not. Paid plans start at $50/month for Conga and Free for Totango.
Does Conga or Totango run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Totango for free?
Yes. Totango has a free tier, so you can try it without paying. Conga starts at $50/month.
What is Conga best used for?
Conga is most often used for generating quotes, contracts and documents from crm data, contract lifecycle management with approvals and e-signature, configure price quote workflows for complex sales. Of those, generating quotes, contracts and documents from crm data and contract lifecycle management with approvals and e-signature are not what Totango is typically brought in for.
What can Conga do that Totango cannot?
Conga covers CPQ, Contract lifecycle management, Document generation, E-signatures. Totango covers SuccessBLOCs, Health monitoring, Customer segments, Engagement campaigns. Both handle Salesforce, Web support.

Answered from the vendors’ own pages

Totango: What data sources can Totango connect to?

Totango aggregates customer data from various sources to provide a holistic view of customer health, engagement, satisfaction, and product usage. It integrates with CRM systems, product analytics, and support platforms.

Source
Totango: What is Totango's pricing model?

Totango uses revenue-oriented pricing based on customer revenue under management and value realization, rather than purely seat-based licensing. Pricing varies based on specific implementation and feature requirements.

Source
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