Software · head to head
Insightly vs Lusha
The short version
- Each has a real cost: Insightly record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier; Lusha lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).
- They diverge on capability: Insightly covers Contact management, Lusha covers Contact database.
Where they differ
Only the attributes on which Insightly and Lusha actually diverge.
Identical on both: starting price (Free), pricing model (subscription), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Insightly
- Contact management
- Deal tracking
- Project management
- Task management
- Email integration
- Reporting
- Mobile app
- Mailchimp
Only in Lusha
- Contact database
- Email search
- Company intelligence
- Email verification
- Chrome extension
- Integrations
- Salesforce
- HubSpot
Both cover
- GDPR
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
Insightly
- CRM with project delivery tracking after the salenot Lusha
- Managing leads, opportunities and customer projects in one record setnot Lusha
Lusha
- Lead generationnot Insightly
- Contact researchnot Insightly
- Email verificationnot Insightly
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Insightly
- Record counts are capped by plan, at 100,000 on Plus and 500,000 on Enterprise, so the database size decides the tier
- Workflow automation requires the Professional plan at $49 per user per month
- AI Copilot is metered by query, at 75 on Plus and 100 on Professional
- Mass email is capped daily, at 2,500 on Plus and 10,000 on Enterprise
- CRM, Marketing and Service are sold as three separate products, and Marketing is priced per account by prospect count starting at $99 for 2,000
- Sandboxes and audit logging are Enterprise only at $99 per user per month
Lusha
- Lusha prices its B2B contact database on a per-contact credit model, starting with a free plan and charging a per-contact cost for paid tiers rather than flat seat pricing, per the vendor's own pricing page meta description (archived, 2024).
Pricing, plan by plan
Insightly
Free- FreeFree
- Up to 2 users
- Contact management
- Plus$29/month
- Everything in Free
- CRM features
- Project management
- Professional$59/month
- Everything in Plus
- Advanced reporting
- Custom fields
Lusha
Free- FreeFree
- Limited searches
- Basic contact info
- Professional$99/month
- Everything in Free
- Advanced search
- Email verification
- Business$299/month
- Everything in Professional
- Advanced analytics
- API access
Which should you pick?
Choose Insightly if
- You need contact management.
- You want to start without paying.
- You work on Web, Ios, Android.
- You also want deal tracking.
Choose Lusha if
- You need contact database.
- You want to start without paying.
- You also want email search.
Questions people ask
- Is Insightly or Lusha better?
- Neither clearly leads. Insightly starts at Free and Lusha at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Insightly or Lusha?
- Insightly starts at Free and Lusha at Free.
- Does Insightly or Lusha run on more platforms?
- Insightly runs on Web, Ios, Android. Lusha runs on Web.
- Can I use Insightly for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Insightly best used for?
- Insightly is most often used for crm with project delivery tracking after the sale, managing leads, opportunities and customer projects in one record set. Of those, crm with project delivery tracking after the sale and managing leads, opportunities and customer projects in one record set are not what Lusha is typically brought in for.
- What can Insightly do that Lusha cannot?
- Insightly covers Contact management, Deal tracking, Project management, Task management. Lusha covers Contact database, Email search, Company intelligence, Email verification. Both handle GDPR, Cloud deployment, Web support.
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