CRM · head to head
Cloze vs LeadSquared

LeadSquared
CRM
Indian marketing automation and CRM platform for lead management
- From
- $1200/year
- Rated
- -
The short version
- Each has a real cost: Cloze four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity; LeadSquared marketing Pro limited to 100,000 emails monthly
- Prices and features above were last checked on 30 August 2026.
Where they differ
Only the attributes on which Cloze and LeadSquared actually diverge.
| Attribute | Cloze | LeadSquared |
|---|---|---|
| Starting price | $50/month | $1200/year |
| Platforms | Web, Ios, Android | Web |
| Founded | 2012 | Unknown |
Identical on both: pricing model (subscription), free tier (No), user rating (Not yet rated), category (CRM).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Cloze
- Contact management
- Communication history
- Relationship insights
- Task management
- Integration aggregation
- Gmail
- Outlook
Only in LeadSquared
Nothing recorded that Cloze does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Cloze
- CRM that builds contact records automatically from email and calendarnot LeadSquared
- Tracking relationships and follow ups without manual data entrynot LeadSquared
LeadSquared
- Email marketing automationnot Cloze
- Marketing automation for agenciesnot Cloze
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Cloze
- Four paid tiers run from $17 to $42 per user per month, and each withholds a different set of features rather than simply adding capacity
- Campaign automation, marketing mail and generative AI require the Business Platinum plan at $42 per user per month
- Lead routing, sub team hierarchies and enterprise controls are Platinum only
- Even the Business Gold plan at $29 per user excludes the matching engine and lead capture
- The concierge service is an add on at $20 per user per month with a $500 monthly minimum
- Every published rate assumes annual billing
LeadSquared
- Marketing Pro limited to 100,000 emails monthly
- Both plans capped at 2 users
- Custom plans required for enterprise needs
Pricing, plan by plan
Cloze
$50/month- Professional$50/month
- Contact management
- Communication history
- Insights
- Team$100/month
- Everything in Professional
- Team collaboration
- Advanced analytics
LeadSquared
$1200/year- Marketing Pro$1200/year
- List Segmentation
- Social Media Connectors
- 1,000 Chatbot/Converse sessions
- Marketing Super$2000/year
- All Pro features
- Website Event Tracking
- 2,000 Chatbot/Converse sessions
Which should you pick?
Choose Cloze if
- You need contact management.
- You work on Web, Ios, Android.
- You also want communication history.
Choose LeadSquared if
Nothing in the data separates LeadSquared from Cloze on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Cloze or LeadSquared better?
- Neither clearly leads. Cloze starts at $50/month and LeadSquared at $1200/year, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Cloze or LeadSquared?
- Cloze starts at $50/month and LeadSquared at $1200/year.
- Does Cloze or LeadSquared run on more platforms?
- Cloze runs on Web, Ios, Android. LeadSquared runs on Web.
- What is Cloze best used for?
- Cloze is most often used for crm that builds contact records automatically from email and calendar, tracking relationships and follow ups without manual data entry. Of those, crm that builds contact records automatically from email and calendar and tracking relationships and follow ups without manual data entry are not what LeadSquared is typically brought in for.
- What can Cloze do that LeadSquared cannot?
- Cloze covers Contact management, Communication history, Relationship insights, Task management.
Answered from the vendors’ own pages
Cloze: Does Cloze offer a free trial?
Yes. Cloze offers a 14-day free trial for all plans with no credit card required. This applies to Pro, Business Silver, Business Gold, and Business Platinum tiers.
SourceLeadSquared: How much does LeadSquared cost?
LeadSquared pricing starts at $1,200 per year for the Marketing Pro plan and $2,000 per year for the Marketing Super plan. Custom plans are available upon request.
SourceCloze: What is the difference between monthly and annual billing at Cloze?
Cloze offers both month-to-month and annual subscription options. Annual billing provides a discount. For example, Cloze Pro is $17/month annually but $19.99/month on month-to-month billing.
SourceLeadSquared: What is the difference between Marketing Pro and Super plans?
Marketing Super adds Website Event Tracking, doubles chatbot sessions (2,000 vs 1,000), increases email inclusions to 250,000/month (vs 100,000), and adds Advanced workflow automation. Storage increases from 2GB to 10GB and reports capacity doubles to 50.
SourceCloze: What does Cloze's Business Platinum plan cost?
Cloze Business Platinum (their most popular plan) costs $42/user/month on annual billing or $49.99/user/month on month-to-month billing. It includes matching engine, smart templates, lead capture, campaign automation, and enterprise controls.
SourceLeadSquared: How many users can I add to each plan?
Both Marketing Pro and Super plans include 2 users. Unlimited contacts are supported on both tiers.
SourceCloze: Does Cloze offer team collaboration features?
Yes, starting with Business Silver ($21/user/month annual). Team features include collaborative work, responsibility assignment, privacy settings management, and team analytics. Higher tiers unlock more advanced team controls and custom fields.
SourceCloze: Does Cloze offer additional services beyond standard plans?
Yes. Cloze offers a Concierge Service at $20/user/month (minimum $500/month) that includes personalized training, a dedicated customer success manager, and data import assistance.
SourceRelated pages
More on LeadSquared
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