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CRM · head to head

Reply.io vs Scratchpad

Reply.io logo

Reply.io

CRM

Multichannel sales engagement platform for email, LinkedIn, calls and SMS outreach

From
Free
Rated
-
Full reviewWebsite
Scratchpad logo

Scratchpad

CRM

Faster workspace over Salesforce for sales reps to update pipeline, take notes and manage deals

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Reply.io multichannel features and CRM sync require the higher-priced Professional tier or above.; Scratchpad scratchpad works with Salesforce and nothing else, with no HubSpot support, so it is off the shortlist entirely for any company on a different CRM regardless of how good the interface is.
  • They diverge on capability: Reply.io covers Multichannel sequences, Scratchpad covers Spreadsheet pipeline views.
  • Prices and features above were last checked on 31 August 2026.

Where they differ

Only the attributes on which Reply.io and Scratchpad actually diverge.

Attributes where Reply.io and Scratchpad differ
AttributeReply.ioScratchpad
Pricing modelsubscriptionPer user per month
Platformsweb, apiWeb, Chrome extension
Founded2014Unknown

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (CRM).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Reply.io

  • Multichannel sequences
  • Contact database
  • AI email assistant
  • Deliverability tools
  • CRM sync
  • Reporting and analytics

Only in Scratchpad

  • Spreadsheet pipeline views
  • Call recorder and notetaker
  • AI field updates
  • Deal and account agent
  • Hygiene monitor
  • Notes linked to records
  • Custom prompts
  • Kanban and forecast views

What people use each for

The jobs each tool is most often brought in to do.

Reply.io

  • Running multichannel outbound sequences combining email and LinkedInnot Scratchpad
  • Automating cold calling and SMS follow-ups alongside emailnot Scratchpad
  • Finding new B2B prospects from a built-in contact databasenot Scratchpad
  • Syncing outreach activity into an existing CRMnot Scratchpad

Scratchpad

  • A 60-rep Salesforce team whose forecast is unreliable because opportunity fields are updated once a week in a panic before the pipeline callnot Reply.io
  • A rep who wants to update twenty opportunities in a grid rather than opening twenty Salesforce recordsnot Reply.io
  • A sales manager wanting stale and incomplete pipeline records flagged automatically instead of chased by emailnot Reply.io
  • A revenue operations lead trialling AI notetaking that writes back to CRM fields before committing budget, using the free tiernot Reply.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Reply.io

  • Multichannel features and CRM sync require the higher-priced Professional tier or above.
  • LinkedIn and calling/SMS automation are billed as separate per-account add-ons on top of plan pricing.
  • Pricing is per user, which can raise costs quickly for larger sales teams.
  • Monthly (non-annual) billing carries a notable price premium over the advertised annual rates.

Scratchpad

  • Scratchpad works with Salesforce and nothing else, with no HubSpot support, so it is off the shortlist entirely for any company on a different CRM regardless of how good the interface is.
  • AI credits are metered per user per month at 400 on Solo and 800 on Team, which means heavy notetaking use pushes teams towards Enterprise for capacity rather than for features.
  • There is no proper native mobile application, so representatives who wanted to update records from a car park between meetings are back in a mobile browser.
  • Sync with Salesforce and call processing can lag, and a pipeline view showing yesterday state during a forecast call undermines the exact meeting the tool was bought to improve.
  • It creates a second notes surface alongside native Salesforce notes, so organisations end up with deal history split across two places unless they explicitly ban one of them.

Pricing, plan by plan

Reply.io

Free
  • FreeFree
    • Limited monthly emails
    • Basic sequence features
  • Starter$49/month
    • Email-only sequences
    • Billed annually per user
  • Professional$89/month
    • Multichannel sequences
    • CRM sync
    • Billed annually per user
  • Ultimate$139/month
    • Full AI suite
    • Highest sending limits
    • Advanced reporting and integrations

Scratchpad

Free
  • FreeFree
    • Workspace limited to 3 views
    • 10 hours a month of call recording and notetaking
    • AI field updates
  • Solo$19/month
    • Unlimited views with sheets and notes
    • Call recorder and notetaker
    • AI field updates
  • Team$49/month
    • Everything in Solo
    • 800 AI credits per user per month
    • Gong integration
  • Enterprise$undefined/month
    • Unlimited AI credits
    • White-glove agent services included
    • Enterprise security and administration

Which should you pick?

Choose Reply.io if

  • You need multichannel sequences.
  • You want to start without paying.
  • You work on web, api.
  • You also want contact database.
Reply.io review

Choose Scratchpad if

  • You need spreadsheet pipeline views.
  • You want to start without paying.
  • You work on Web, Chrome extension.
  • You also want call recorder and notetaker.
Scratchpad review

Questions people ask

Is Reply.io or Scratchpad better?
Neither clearly leads. Reply.io starts at Free and Scratchpad at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Reply.io or Scratchpad?
Reply.io starts at Free and Scratchpad at Free.
Does Reply.io or Scratchpad run on more platforms?
Reply.io runs on web, api. Scratchpad runs on Web, Chrome extension.
Can I use Reply.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Reply.io best used for?
Reply.io is most often used for running multichannel outbound sequences combining email and linkedin, automating cold calling and sms follow-ups alongside email, finding new b2b prospects from a built-in contact database, syncing outreach activity into an existing crm. Of those, running multichannel outbound sequences combining email and linkedin and automating cold calling and sms follow-ups alongside email are not what Scratchpad is typically brought in for.
What can Reply.io do that Scratchpad cannot?
Reply.io covers Multichannel sequences, Contact database, AI email assistant, Deliverability tools. Scratchpad covers Spreadsheet pipeline views, Call recorder and notetaker, AI field updates, Deal and account agent.

Answered from the vendors’ own pages

Scratchpad: Does Scratchpad work with HubSpot?

No. It is Salesforce-only.

Scratchpad: Is the free plan usable in production?

Yes for an individual: full workspace with three views, 10 hours of recording and 100 AI credits a month. Teams outgrow it on views and credits.

Scratchpad: Does it replace Salesforce licences?

No. Every user still needs their own Salesforce licence; Scratchpad is an interface on top.

Scratchpad: What are AI credits spent on?

Notetaking, summarisation, field update suggestions and agent queries. Enterprise removes the cap.

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