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Bold360 vs HubSpot Service Hub

B

Bold360

Live Chat

AI-powered customer engagement and service platform

From
On request
Free plan
No
HubSpot Service Hub logo

HubSpot Service Hub

Customer Support

Customer service software for scaling companies

From
Free
Free plan
Yes

The short version

  • Only HubSpot Service Hub has a free tier, so it costs nothing to try first.
  • Each has a real cost: Bold360 bold360 as a standalone product is discontinued: the vendor's own domain bold360.com now 302-redirects (captured 8 January 2024) to genesys.com/capabilities/live-chat-software, and the live domain no longer resolves at all.; HubSpot Service Hub the free tier is capped at 2 users
  • They diverge on capability: Bold360 covers Live chat messaging, HubSpot Service Hub covers Ticketing.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Bold360 and HubSpot Service Hub actually diverge.

Attributes where Bold360 and HubSpot Service Hub differ
AttributeBold360HubSpot Service Hub
Starting priceOn requestFree
Free tierNoYes
PlatformsWeb, Mobile app, IOS, AndroidWeb, Ios, Android
CategoryLive ChatCustomer Support
Founded20052006

Identical on both: pricing model (subscription), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Bold360

  • Live chat messaging
  • AI chatbots
  • Email support
  • IBM Watson
  • API
  • Webhooks
  • Mobile app support
  • IOS support

Only in HubSpot Service Hub

  • Ticketing
  • Customer feedback
  • Live chat
  • Conversational bots
  • Reporting
  • HubSpot CRM
  • Slack
  • Zoom

Both cover

  • Knowledge base
  • Salesforce
  • Web support
  • Android support

What people use each for

The jobs each tool is most often brought in to do.

Bold360

  • Customer engagementnot HubSpot Service Hub
  • Lead generationnot HubSpot Service Hub
  • Customer supportnot HubSpot Service Hub
  • Sales automationnot HubSpot Service Hub

HubSpot Service Hub

  • Shared inbox and ticketing for a support teamnot Bold360
  • Knowledge base and customer self-servicenot Bold360
  • Live chat and chatbots on a websitenot Bold360
  • Customer feedback surveys and CSATnot Bold360
  • Support reporting tied into the HubSpot CRMnot Bold360

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Bold360

  • Bold360 as a standalone product is discontinued: the vendor's own domain bold360.com now 302-redirects (captured 8 January 2024) to genesys.com/capabilities/live-chat-software, and the live domain no longer resolves at all.

HubSpot Service Hub

  • The free tier is capped at 2 users
  • Professional carries a one-off onboarding fee of $1,500, and Enterprise $3,500, on top of the seat price
  • Seats are $90 a month billed monthly against $100 billed annually on Professional, so the annual commitment is not the cheaper option per month
  • AI features run on monthly credits, 500 on Starter and 3,000 on Professional, which do not roll over
  • Extra credits cost $0.010 each once the monthly allocation is spent

Pricing, plan by plan

Bold360

On request
  • Starter$75/month
    • Live chat
    • Basic AI
    • Chatbot
  • Professional$150/month
    • Advanced AI
    • Omnichannel
  • Enterprise$undefined/month
    • Custom solutions
    • Dedicated support

HubSpot Service Hub

Free
  • FreeFree
    • Contact management
    • Ticketing
    • Team email
  • Starter$10/month
    • Simple ticket automation
    • Multiple ticket pipelines
    • Live chat
  • Professional$100/month
    • Help desk workspace
    • Customer success workspace
    • Customer agent
  • Enterprise$150/month
    • Skill-based routing
    • Conditional SLAs
    • Customer journey analytics

Which should you pick?

Choose Bold360 if

  • You need live chat messaging.
  • You work on Web, Mobile app, IOS, Android.
  • You also want ai chatbots.

Choose HubSpot Service Hub if

  • You need ticketing.
  • You want to start without paying.
  • You work on Web, Ios, Android.
  • You also want customer feedback.

Questions people ask

Is Bold360 or HubSpot Service Hub better?
Neither clearly leads. Bold360 starts at On request and HubSpot Service Hub at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Bold360 or HubSpot Service Hub?
HubSpot Service Hub has a free tier; the other does not. Paid plans start at On request for Bold360 and Free for HubSpot Service Hub.
Does Bold360 or HubSpot Service Hub run on more platforms?
Bold360 runs on Web, Mobile app, IOS, Android. HubSpot Service Hub runs on Web, Ios, Android.
Can I use HubSpot Service Hub for free?
Yes. HubSpot Service Hub has a free tier, so you can try it without paying. Bold360 starts at On request.
What is Bold360 best used for?
Bold360 is most often used for customer engagement, lead generation, customer support, sales automation. Of those, customer engagement and lead generation are not what HubSpot Service Hub is typically brought in for.
What can Bold360 do that HubSpot Service Hub cannot?
Bold360 covers Live chat messaging, AI chatbots, Email support, IBM Watson. HubSpot Service Hub covers Ticketing, Customer feedback, Live chat, Conversational bots. Both handle Knowledge base, Salesforce, Web support, Android support.

Answered from the vendors’ own pages

HubSpot Service Hub: How much does HubSpot Service Hub cost per user?

Free plan at $0/month. Starter at $10/month per seat (new customers; regular $20/month), Professional at $100/month per seat, Enterprise at $150/month per seat.

Source
HubSpot Service Hub: What is the free trial length for HubSpot Service Hub?

A 14-day free trial is available for evaluating Service Hub functionality before commitment to a paid plan.

Source
HubSpot Service Hub: Does HubSpot Service Hub have a free permanent plan?

Yes, the free plan includes contact management, ticketing, and team email features at $0/month with no credit card required.

Source
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