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Customer Support · head to head

ServiceNow vs Yellow.ai

ServiceNow logo

ServiceNow

Customer Support

The world works with ServiceNow

From
On request
Rated
-
Yellow.ai logo

Yellow.ai

Live Chat

Enterprise AI platform for customer experience

From
On request
Rated
-

The short version

  • Each has a real cost: ServiceNow listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow; Yellow.ai free plan caps chat sessions at 500 per month, then charges $0.99 per additional resolution
  • They diverge on capability: ServiceNow covers ITSM, Yellow.ai covers AI chatbots.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which ServiceNow and Yellow.ai actually diverge.

Attributes where ServiceNow and Yellow.ai differ
AttributeServiceNowYellow.ai
Pricing modelquotesubscription
PlatformsWeb, Ios, AndroidWeb, Mobile, Messaging apps, Voice assistants
CategoryCustomer SupportLive Chat
Founded20042016

Identical on both: starting price (On request), free tier (No), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in ServiceNow

  • ITSM
  • IT Operations
  • Customer workflows
  • Employee workflows
  • App development
  • AI/ML capabilities
  • Microsoft Teams
  • SAP

Only in Yellow.ai

  • AI chatbots
  • NLU capabilities
  • Multi-channel support
  • Analytics dashboard
  • Zendesk
  • HubSpot
  • Mobile support
  • Messaging apps support

Both cover

  • Slack
  • Salesforce
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

ServiceNow

  • Enterprise IT managementnot Yellow.ai
  • Digital transformationnot Yellow.ai
  • Workflow automationnot Yellow.ai

Yellow.ai

  • Businesses wanting to trial an AI chat agent before committing to per-resolution or enterprise billingnot ServiceNow

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

ServiceNow

  • Listed on G-Cloud 14 by reseller UP3 Services Ltd at £81.00 per licence per month for ServiceNow

Yellow.ai

  • Free plan caps chat sessions at 500 per month, then charges $0.99 per additional resolution
  • Enterprise plan pricing is not published and requires contacting sales for a custom quote
  • Basic plan pricing is not disclosed on the pricing page either, only feature details

Pricing, plan by plan

ServiceNow

On request
  • IT Service Management$undefined/month
    • Incident management
    • Problem management
    • Change management
  • IT Operations Management$undefined/month
    • Discovery
    • Service mapping
    • Event management
  • Customer Service Management$undefined/month
    • Omnichannel engagement
    • Self-service
    • Case management

Yellow.ai

On request
  • Starter$150/month
    • AI chatbot
    • 1 integration
  • Professional$400/month
    • Multi-channel
    • Advanced analytics
  • Enterprise$undefined/month
    • Custom solutions
    • Dedicated team

Which should you pick?

Choose ServiceNow if

  • You need itsm.
  • You work on Web, Ios, Android.
  • You also want it operations.

Choose Yellow.ai if

  • You need ai chatbots.
  • You work on Web, Mobile, Messaging apps, Voice assistants.
  • You also want nlu capabilities.

Questions people ask

Is ServiceNow or Yellow.ai better?
Neither clearly leads. ServiceNow starts at On request and Yellow.ai at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, ServiceNow or Yellow.ai?
ServiceNow starts at On request and Yellow.ai at On request.
Does ServiceNow or Yellow.ai run on more platforms?
ServiceNow runs on Web, Ios, Android. Yellow.ai runs on Web, Mobile, Messaging apps, Voice assistants.
What is ServiceNow best used for?
ServiceNow is most often used for enterprise it management, digital transformation, workflow automation. Of those, enterprise it management and digital transformation are not what Yellow.ai is typically brought in for.
What can ServiceNow do that Yellow.ai cannot?
ServiceNow covers ITSM, IT Operations, Customer workflows, Employee workflows. Yellow.ai covers AI chatbots, NLU capabilities, Multi-channel support, Analytics dashboard. Both handle Slack, Salesforce, Web support.

Answered from the vendors’ own pages

ServiceNow: Does ServiceNow offer a free trial?

ServiceNow provides product trials and demos for prospects. Organizations can request a demo to see the platform capabilities for IT service management, customer service management, and business workflows.

Source
Yellow.ai: What does Yellow.ai's free tier include?

The free plan includes 1 AI agent, 500 monthly chat sessions with overage at $0.99 per additional resolution, and limited features.

Source
ServiceNow: How is ServiceNow priced?

ServiceNow uses subscription-based pricing with custom quotes based on the number of users and modules selected. Organizations must contact ServiceNow directly to receive pricing for their specific deployment needs.

Source
Yellow.ai: What compliance certifications does the Enterprise plan provide?

The Enterprise tier includes SOC2, GDPR, and ISO compliance standards, ensuring enterprise-grade security and data handling.

Source
ServiceNow: What implementation support does ServiceNow provide?

ServiceNow offers professional services, customer success management, and training programs to help organizations maximize value from the platform. Implementation support is available through direct services teams and certified implementation partners.

Source
Yellow.ai: How many agents and channels can I deploy with Yellow.ai's paid plans?

The Basic plan allows expandable agents and channels with 1,000 user records, while the Enterprise plan offers unlimited agents, sessions, and access to 35+ channels.

Source
Yellow.ai: How do I find out Enterprise pricing for Yellow.ai?

The Enterprise plan pricing is not listed publicly and requires contacting the sales team for a custom quote.

Source
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