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CRM · head to head

Apollo.io vs UserVoice

Apollo.io logo

Apollo.io

CRM

Revenue intelligence platform

From
Free
Free plan
Yes
Full reviewWebsite
UserVoice logo

UserVoice

Customer Support

Plans that scale with your team

From
Free
Free plan
Yes
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; UserVoice no tier names, prices or billing cycles are published on the pricing page; every call to action reads Talk to an Expert rather than showing a figure
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Apollo.io and UserVoice actually diverge.

Attributes where Apollo.io and UserVoice differ
AttributeApollo.ioUserVoice
Pricing modelsubscriptionusage-based
CategoryCRMCustomer Support
Founded2020Unknown

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in UserVoice

Nothing recorded that Apollo.io does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Sales prospecting and lead generationnot UserVoice
  • Contact database management for sales teamsnot UserVoice
  • Email outreach and workflow automationnot UserVoice

UserVoice

  • Collecting and prioritizing customer feedback from multiple channelsnot Apollo.io
  • Building internal feedback portals for product teamsnot Apollo.io
  • Mapping customer needs to product roadmap decisionsnot Apollo.io
  • Consolidating voice of customer across feedback channelsnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

UserVoice

  • No tier names, prices or billing cycles are published on the pricing page; every call to action reads Talk to an Expert rather than showing a figure
  • Pricing is based on feedback volume and which integrations are connected rather than a flat seat price, so cost cannot be estimated without a sales conversation

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

UserVoice

Free

No published plan breakdown. See the UserVoice review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose UserVoice if

  • You want to start without paying.
UserVoice review

Questions people ask

Is Apollo.io or UserVoice better?
Neither clearly leads. Apollo.io starts at Free and UserVoice at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or UserVoice?
Apollo.io starts at Free and UserVoice at Free.
Does Apollo.io or UserVoice run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for sales prospecting and lead generation, contact database management for sales teams, email outreach and workflow automation. Of those, sales prospecting and lead generation and contact database management for sales teams are not what UserVoice is typically brought in for.
What can Apollo.io do that UserVoice cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation.

Answered from the vendors’ own pages

Apollo.io: Does Apollo offer a free plan?

Yes, Apollo offers a Starter plan that is free forever and includes unlimited email addresses for contacts. Gmail and Microsoft email account linking are available on the free plan with limited third-party email account linking.

Source
UserVoice: Does UserVoice charge per user seat or by usage?

UserVoice uses a usage-based pricing model that scales with what you use, never by seat. Costs depend on feedback volume, tools leveraged, and integrations connected, not the number of people on your team.

Source
Apollo.io: How does Apollo's credit system work?

Apollo uses a credit-based system for exporting contact data outside the platform. Free and non-paying accounts have a monthly credit limit of 10,000 credits. Paid accounts receive limits based on their plan pricing, calculated as the lesser of annual commit divided by $0.025 or 1 million credits annually.

Source
UserVoice: Can I try UserVoice before committing to a paid plan?

Yes, UserVoice offers 30-day free trials after booking a demo. No credit card is required to start the trial.

Source
Apollo.io: How much do trial plans cost on Apollo?

Apollo trial plans include 50 credits and 5 mobile credits to test paid features at no charge. Trial versions do not support non-Gmail/Microsoft email account linking. Upgrades take effect immediately while downgrades take effect at the end of the billing cycle.

Source
UserVoice: What happens if I need help during onboarding?

UserVoice includes expert onboarding and dedicated customer success manager support with all paid plans to help you get started.

Source
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Related pages

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