Software · head to head
Apollo.io vs Pipefy
The short version
- Only Apollo.io has a free tier, so it costs nothing to try first.
- Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Pipefy free Starter tier caps at 5 processes even with up to 10 users
Where they differ
Only the attributes on which Apollo.io and Pipefy actually diverge.
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Apollo.io
- Contact database
- Email finder
- Lead search
- Automation
- Engagement tracking
- Reporting
- Salesforce
- HubSpot
Only in Pipefy
Nothing recorded that Apollo.io does not also cover.
What people use each for
The jobs each tool is most often brought in to do.
Apollo.io
- Lead generationnot Pipefy
- Prospect researchnot Pipefy
- Sales automationnot Pipefy
Pipefy
No use cases recorded yet. See the Pipefy review.
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Apollo.io
- Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
- Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
- How many records can be selected at once varies by tier
- Running out of credits means buying more rather than waiting for a reset
Pipefy
- Free Starter tier caps at 5 processes even with up to 10 users
- Business and Enterprise tiers publish no per-user price on the pricing page; both require contacting sales for a custom quote
- Cancellations do not receive refunds even though the plan can be changed or stopped at any time
Pricing, plan by plan
Apollo.io
Free- FreeFree
- Basic contact search
- Limited searches
- Starter$49/month
- Everything in Free
- Advanced search
- Email finder
- Professional$149/month
- Everything in Starter
- Automation
- Advanced analytics
Pipefy
On requestNo published plan breakdown. See the Pipefy review.
Which should you pick?
Choose Apollo.io if
- You need contact database.
- You want to start without paying.
- You also want email finder.
Choose Pipefy if
Nothing in the data separates Pipefy from Apollo.io on the points above - pick on price and on how each one feels to use.
Questions people ask
- Is Apollo.io or Pipefy better?
- Neither clearly leads. Apollo.io starts at Free and Pipefy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Apollo.io or Pipefy?
- Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for Pipefy.
- Does Apollo.io or Pipefy run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Apollo.io for free?
- Yes. Apollo.io has a free tier, so you can try it without paying. Pipefy starts at On request.
- What is Apollo.io best used for?
- Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Pipefy is typically brought in for.
- What can Apollo.io do that Pipefy cannot?
- Apollo.io covers Contact database, Email finder, Lead search, Automation.
Related pages
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- Pipefy vs HubSpot
- Pipefy vs Salesforce
- Pipefy vs Bitrix24
- Pipefy vs Capsule
- Pipefy vs Clari
- Pipefy vs Freshsales
- Pipefy vs Streak
- Pipefy vs Zoho CRM
- Pipefy vs Affinity
- Pipefy vs Agile CRM
- Pipefy vs Capsule CRM
- Pipefy vs Clay
- Pipefy vs Clearbit
- Pipefy vs Cloze
- Pipefy vs Basecamp
- Pipefy vs Clockwise
- Pipefy vs Reclaim.ai
- Pipefy vs Trello
- Pipefy vs Roadmunk
- Pipefy vs Toggl Plan
- Pipefy vs GanttPRO
- Pipefy vs MeisterTask
- Pipefy vs Sunsama
- Pipefy vs Craft Docs
- Pipefy vs Freedcamp
- Pipefy vs Hive
- Pipefy vs Kanbanize
- Pipefy vs LiquidPlanner
- Pipefy vs Nifty
- Pipefy vs Paymo
- Pipefy vs Podio
- Pipefy vs ProofHub


