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CRM & Sales · head to head

Apollo.io vs Basecamp

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Basecamp logo

Basecamp

All industries

Project management & team collaboration software

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Basecamp the free tier allows one project and 1 GB of storage
  • They diverge on capability: Apollo.io covers Contact database, Basecamp covers Message boards.

Where they differ

Only the attributes on which Apollo.io and Basecamp actually diverge.

Attributes where Apollo.io and Basecamp differ
AttributeApollo.ioBasecamp
Pricing modelsubscriptionfreemium
CategoryCRM & SalesAll industries
Founded20202004

Identical on both: starting price (Free), free tier (Yes), platforms (Web), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Basecamp

  • Message boards
  • To-do lists
  • Schedules
  • Documents & files
  • Group chat
  • Check-in questions
  • Hill Charts
  • Email forwards

Both cover

  • Slack
  • SOC2
  • GDPR

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Basecamp
  • Prospect researchnot Basecamp
  • Sales automationnot Basecamp

Basecamp

  • Project management for a small team in one placenot Apollo.io
  • Message boards and chat alongside to-dosnot Apollo.io
  • Client collaboration, since guests are not chargednot Apollo.io
  • Flat-rate project management for a larger team on Pro Unlimitednot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Basecamp

  • The free tier allows one project and 1 GB of storage
  • Pro is $15 per user per month, so cost scales with headcount unlike the flat Pro Unlimited at $299 a month billed annually
  • Storage beyond the plan costs $50 a month per additional terabyte
  • Timesheet and the Admin Pro Pack are paid upgrades on Pro and only bundled with Pro Unlimited

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Basecamp

Free

No published plan breakdown. See the Basecamp review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Basecamp if

  • You need message boards.
  • You want to start without paying.
  • You also want to-do lists.
Basecamp review

Questions people ask

Is Apollo.io or Basecamp better?
Neither clearly leads. Apollo.io starts at Free and Basecamp at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Basecamp?
Apollo.io starts at Free and Basecamp at Free.
Does Apollo.io or Basecamp run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Basecamp is typically brought in for.
What can Apollo.io do that Basecamp cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Basecamp covers Message boards, To-do lists, Schedules, Documents & files. Both handle Slack, SOC2, GDPR.
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Related pages

More on Apollo.io

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