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CRM & Sales · head to head

Apollo.io vs Craft Docs

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Craft Docs logo

Craft Docs

Project Management

Beautiful document and note-taking app for Apple devices

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Craft Docs primarily designed for Apple ecosystem; limited support for Windows or Android
  • They diverge on capability: Apollo.io covers Contact database, Craft Docs covers Rich document editing.

Where they differ

Only the attributes on which Apollo.io and Craft Docs actually diverge.

Attributes where Apollo.io and Craft Docs differ
AttributeApollo.ioCraft Docs
Pricing modelsubscriptionUnknown
PlatformsWebiOS, iPadOS, macOS, Web
CategoryCRM & SalesProject Management
Founded20202019

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Craft Docs

  • Rich document editing
  • Beautiful templates
  • Collaboration in real-time
  • Comments and discussions
  • iCloud sync
  • Powerful search
  • Dark and light themes
  • File attachments

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Craft Docs
  • Prospect researchnot Craft Docs
  • Sales automationnot Craft Docs

Craft Docs

  • Productivitynot Apollo.io
  • Collaborationnot Apollo.io
  • Task managementnot Apollo.io
  • Organizationnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Craft Docs

  • Primarily designed for Apple ecosystem; limited support for Windows or Android
  • Smaller ecosystem and community compared to Notion or Obsidian
  • Collaboration features less mature than dedicated team document platforms
  • Requires learning Craft-specific formatting and structure

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Craft Docs

Free

No published plan breakdown. See the Craft Docs review.

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Craft Docs if

  • You need rich document editing.
  • You want to start without paying.
  • You work on iOS, iPadOS, macOS, Web.
  • You also want beautiful templates.
Craft Docs review

Questions people ask

Is Apollo.io or Craft Docs better?
Neither clearly leads. Apollo.io starts at Free and Craft Docs at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Craft Docs?
Apollo.io starts at Free and Craft Docs at Free.
Does Apollo.io or Craft Docs run on more platforms?
Apollo.io runs on Web. Craft Docs runs on iOS, iPadOS, macOS, Web.
Can I use Apollo.io for free?
Both have a free tier, so you can try either at no cost before committing.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Craft Docs is typically brought in for.
What can Apollo.io do that Craft Docs cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Craft Docs covers Rich document editing, Beautiful templates, Collaboration in real-time, Comments and discussions.

Answered from the vendors’ own pages

Craft Docs: What platforms does Craft Docs support?

Craft Docs is available on iOS, iPad, and Mac, with deep integration into Apple's ecosystem. A web version is also available.

Source
Craft Docs: Can you collaborate on documents in Craft Docs?

Yes. Craft Docs supports real-time collaboration, allowing multiple users to edit documents simultaneously.

Source
Craft Docs: Does Craft Docs have AI features?

Yes. Craft Docs includes AI-powered writing assistance and editing features.

Source
Craft Docs: Can you use Craft Docs offline?

Yes. Craft Docs allows offline editing with synchronization when connectivity is restored.

Source
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Related pages

More on Apollo.io

More on Craft Docs

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