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CRM & Sales · head to head

Apollo.io vs Nifty

Apollo.io logo

Apollo.io

CRM & Sales

Revenue intelligence platform

From
Free
Rated
-
Full reviewWebsite
Nifty logo

Nifty

Project Management

The operating system for your workflow

From
On request
Rated
-
Full reviewWebsite

The short version

  • Only Apollo.io has a free tier, so it costs nothing to try first.
  • Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Nifty the free plan allows 100 MB of storage and 2 active projects
  • They diverge on capability: Apollo.io covers Contact database, Nifty covers Tasks.

Where they differ

Only the attributes on which Apollo.io and Nifty actually diverge.

Attributes where Apollo.io and Nifty differ
AttributeApollo.ioNifty
Starting priceFreeOn request
Pricing modelsubscriptionfreemium
Free tierYesNo
PlatformsWebWeb, Ios, Android
CategoryCRM & SalesProject Management
Founded20202017

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Apollo.io

  • Contact database
  • Email finder
  • Lead search
  • Automation
  • Engagement tracking
  • Reporting
  • Salesforce
  • HubSpot

Only in Nifty

  • Tasks
  • Milestones
  • Docs
  • Chat
  • Time tracking
  • Google Workspace
  • Zoom
  • SOC 2

Both cover

  • Slack
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

Apollo.io

  • Lead generationnot Nifty
  • Prospect researchnot Nifty
  • Sales automationnot Nifty

Nifty

  • Project management with milestones, docs and team chat in one workspacenot Apollo.io
  • Tracking client projects with guest access and time trackingnot Apollo.io

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Apollo.io

  • Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
  • Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
  • Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
  • How many records can be selected at once varies by tier
  • Running out of credits means buying more rather than waiting for a reset

Nifty

  • The free plan allows 100 MB of storage and 2 active projects
  • The standard plans are flat monthly fees with hard member caps, at 20 on Pro and 50 on Business, so the 21st member forces a jump from $79 to $124 a month
  • Active projects are capped at 100 on Pro despite the flat fee
  • Time tracking, custom fields and workflow automations all require the Pro plan
  • Microsoft SSO is Business only and SAML is Unlimited only, at $399 a month
  • White labelling and IP restriction are Unlimited only

Pricing, plan by plan

Apollo.io

Free
  • FreeFree
    • Basic contact search
    • Limited searches
  • Starter$49/month
    • Everything in Free
    • Advanced search
    • Email finder
  • Professional$149/month
    • Everything in Starter
    • Automation
    • Advanced analytics

Nifty

On request
  • FreeFree
    • 2 projects
    • Basic features
  • Starter$5/month
    • 40 projects
    • Roadmaps
    • Time tracking

Which should you pick?

Choose Apollo.io if

  • You need contact database.
  • You want to start without paying.
  • You also want email finder.
Apollo.io review

Choose Nifty if

  • You need tasks.
  • You work on Web, Ios, Android.
  • You also want milestones.
Nifty review

Questions people ask

Is Apollo.io or Nifty better?
Neither clearly leads. Apollo.io starts at Free and Nifty at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Apollo.io or Nifty?
Apollo.io has a free tier; the other does not. Paid plans start at Free for Apollo.io and On request for Nifty.
Does Apollo.io or Nifty run on more platforms?
Apollo.io runs on Web. Nifty runs on Web, Ios, Android.
Can I use Apollo.io for free?
Yes. Apollo.io has a free tier, so you can try it without paying. Nifty starts at On request.
What is Apollo.io best used for?
Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Nifty is typically brought in for.
What can Apollo.io do that Nifty cannot?
Apollo.io covers Contact database, Email finder, Lead search, Automation. Nifty covers Tasks, Milestones, Docs, Chat. Both handle Slack, Web support.
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Related pages

More on Apollo.io

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