Is HubSpot or Pipefy better?

Neither clearly leads. HubSpot starts at Free and Pipefy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.

Which is cheaper, HubSpot or Pipefy?

HubSpot has a free tier; the other does not. Paid plans start at Free for HubSpot and On request for Pipefy.

Does HubSpot or Pipefy run on more platforms?

HubSpot runs on Web, Mobile, Cloud. Pipefy runs on Web.

Can I use HubSpot for free?

Yes. HubSpot has a free tier, so you can try it without paying. Pipefy starts at On request.

What is HubSpot best used for?

HubSpot is most often used for small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform, organisations requiring integration with 2,000+ third-party applications, teams leveraging ai agents for prospecting, service automation, and data analysis. Of those, small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform and organisations requiring integration with 2,000+ third-party applications are not what Pipefy is typically brought in for.

What can HubSpot do that Pipefy cannot?

HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline.

All industries · head to head

HubSpot vs Pipefy

HubSpot

All industries

Grow better with HubSpot

From: Free
Rated: -

Full review Website

Pipefy

Project Management

Workflow and process management, simplified

From: On request
Rated: -

Full review Website

The short version

Only HubSpot has a free tier, so it costs nothing to try first.
Each has a real cost: HubSpot free tier limited to 2 users and 1,000 contacts; severely restricts growing teams; Pipefy free Starter tier caps at 5 processes even with up to 10 users

Where they differ

Only the attributes on which HubSpot and Pipefy actually diverge.

Attributes where HubSpot and Pipefy differ
Attribute	HubSpot	Pipefy
Starting price	Free	On request
Pricing model	freemium	quote
Free tier	Yes	No
Platforms	Web, Mobile, Cloud	Web
Category	All industries	Project Management
Founded	2006	Unknown

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in HubSpot

CRM
Email marketing
Marketing automation
Sales pipeline
Customer service
Content management
Analytics
Social media

Only in Pipefy

Nothing recorded that HubSpot does not also cover.

What people use each for

The jobs each tool is most often brought in to do.

HubSpot

Small businesses and startups using CRM, email marketing, sales pipeline, and customer service in single platformnot Pipefy
Organisations requiring integration with 2,000+ third-party applicationsnot Pipefy
Teams leveraging AI agents for prospecting, service automation, and data analysisnot Pipefy

Pipefy

No use cases recorded yet. See the Pipefy review.

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

HubSpot

Free tier limited to 2 users and 1,000 contacts; severely restricts growing teams
Many advanced features (automation workflows, custom objects, advanced reporting) gated to paid tiers
Starter plan at $7/month per seat scales quickly for larger teams (300+ users would cost significantly more)
Free tier removes credit card requirement but lacks most enterprise capabilities

Pipefy

Free Starter tier caps at 5 processes even with up to 10 users
Business and Enterprise tiers publish no per-user price on the pricing page; both require contacting sales for a custom quote
Cancellations do not receive refunds even though the plan can be changed or stopped at any time

Pricing, plan by plan

HubSpot

Free

No published plan breakdown. See the HubSpot review.

Pipefy

On request

No published plan breakdown. See the Pipefy review.

Which should you pick?

Choose HubSpot if

You need crm.
You want to start without paying.
You work on Web, Mobile, Cloud.
You also want email marketing.

HubSpot review

Choose Pipefy if

Nothing in the data separates Pipefy from HubSpot on the points above - pick on price and on how each one feels to use.

Pipefy review

Questions people ask

Is HubSpot or Pipefy better?: Neither clearly leads. HubSpot starts at Free and Pipefy at On request, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, HubSpot or Pipefy?: HubSpot has a free tier; the other does not. Paid plans start at Free for HubSpot and On request for Pipefy.
Does HubSpot or Pipefy run on more platforms?: HubSpot runs on Web, Mobile, Cloud. Pipefy runs on Web.
Can I use HubSpot for free?: Yes. HubSpot has a free tier, so you can try it without paying. Pipefy starts at On request.
What is HubSpot best used for?: HubSpot is most often used for small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform, organisations requiring integration with 2,000+ third-party applications, teams leveraging ai agents for prospecting, service automation, and data analysis. Of those, small businesses and startups using crm, email marketing, sales pipeline, and customer service in single platform and organisations requiring integration with 2,000+ third-party applications are not what Pipefy is typically brought in for.
What can HubSpot do that Pipefy cannot?: HubSpot covers CRM, Email marketing, Marketing automation, Sales pipeline.

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HubSpot vs Pipefy

HubSpot

Pipefy

The short version

Where they differ

What each one covers

Only in HubSpot

Only in Pipefy

What people use each for

HubSpot

Pipefy

Where each one falls short

HubSpot

Pipefy

Pricing, plan by plan

HubSpot

Pipefy

Which should you pick?

Choose HubSpot if

Choose Pipefy if

Questions people ask

Related pages

More on HubSpot

More on Pipefy

Keep looking

Other head to heads