Software · head to head
Apollo.io vs Trello
The short version
- Each has a real cost: Apollo.io everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set; Trello free tier limited to 10 boards and 10 collaborators per workspace
- They diverge on capability: Apollo.io covers Contact database, Trello covers Kanban boards.
Where they differ
Only the attributes on which Apollo.io and Trello actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Apollo.io
- Contact database
- Email finder
- Lead search
- Automation
- Engagement tracking
- Reporting
- HubSpot
- Outlook
Only in Trello
- Kanban boards
- Cards & lists
- Drag-and-drop interface
- Activity feed
- Due dates & reminders
- File attachments
- Comments & mentions
- Power-Ups ecosystem
Both cover
- Salesforce
- Slack
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Apollo.io
- Lead generationnot Trello
- Prospect researchnot Trello
- Sales automationnot Trello
Trello
- Project trackingnot Apollo.io
- Content calendarsnot Apollo.io
- Sales pipelinesnot Apollo.io
- Onboarding processesnot Apollo.io
- Personal task managementnot Apollo.io
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Apollo.io
- Everything is metered in credits, and the free Starter plan runs on them too, so prospecting volume is capped rather than the feature set
- Plans described as unlimited are capped in the fair use policy at 10,000 credits a month for non-paying accounts
- Connecting a mailbox that is not Gmail or Microsoft requires a paid plan
- How many records can be selected at once varies by tier
- Running out of credits means buying more rather than waiting for a reset
Trello
- Free tier limited to 10 boards and 10 collaborators per workspace
- Free tier automation capped at 250 monthly Butler runs
- No offline access; web-based platform requires internet connection
- Advanced views (timeline, table, dashboard) not available on Standard plan
- SSO only available on Enterprise plan
Pricing, plan by plan
Apollo.io
Free- FreeFree
- Basic contact search
- Limited searches
- Starter$49/month
- Everything in Free
- Advanced search
- Email finder
- Professional$149/month
- Everything in Starter
- Automation
- Advanced analytics
Trello
Free- FreeFree
- Up to 10 boards/workspace
- Up to 10 collaborators
- 250 monthly Butler automation runs
- Standard$5/user/month
- Unlimited boards
- Unlimited Power-Ups
- 1,000 monthly Butler runs
- Premium$10/user/month
- All Standard features
- Timeline, table, dashboard, calendar views
- Unlimited automation
- Enterprise$17.5/user/month
- All Premium features
- Unlimited workspaces
- SSO and user provisioning
Which should you pick?
Choose Apollo.io if
- You need contact database.
- You want to start without paying.
- You also want email finder.
Choose Trello if
- You need kanban boards.
- You want to start without paying.
- You work on Web, Ios, Android, Windows, Macos.
- You also want cards & lists.
Questions people ask
- Is Apollo.io or Trello better?
- Neither clearly leads. Apollo.io starts at Free and Trello at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Apollo.io or Trello?
- Apollo.io starts at Free and Trello at Free.
- Does Apollo.io or Trello run on more platforms?
- Apollo.io runs on Web. Trello runs on Web, Ios, Android, Windows, Macos.
- Can I use Apollo.io for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Apollo.io best used for?
- Apollo.io is most often used for lead generation, prospect research, sales automation. Of those, lead generation and prospect research are not what Trello is typically brought in for.
- What can Apollo.io do that Trello cannot?
- Apollo.io covers Contact database, Email finder, Lead search, Automation. Trello covers Kanban boards, Cards & lists, Drag-and-drop interface, Activity feed. Both handle Salesforce, Slack, SOC2.
Answered from the vendors’ own pages
Trello: What are the free tier limitations for Trello?
Trello Free supports up to 10 boards per workspace, unlimited cards, 250 monthly Butler automation runs, and up to 10 Power-Up attachments. Limited to 10 collaborators per workspace.
SourceTrello: What features are included in the Standard plan?
Standard ($5-6/user/month) adds unlimited boards, custom fields, advanced checklists, 1,000 monthly automation runs, list colors, and calendar view access.
SourceTrello: Does Trello offer SSO and on which plan?
SSO through Atlassian Guard is included only on the Enterprise plan ($17.50/user/month or $210/year per user).
SourceTrello: How many file attachment options are available?
Free tier includes 2 Power-Ups per board, Standard adds unlimited Power-Ups, and Premium and above offer full Power-Up marketplace access with custom integration options.
SourceTrello: Is there offline access to Trello boards?
Trello is a web-based application requiring internet connection. Mobile apps are available for iOS and Android but do not support true offline editing.
SourceRelated pages
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- Trello vs Basecamp
- Trello vs Clockwise
- Trello vs Reclaim.ai
- Trello vs Roadmunk
- Trello vs Toggl Plan
- Trello vs GanttPRO
- Trello vs MeisterTask
- Trello vs Sunsama
- Trello vs Craft Docs
- Trello vs Freedcamp
- Trello vs Hive
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- Trello vs LiquidPlanner
- Trello vs Nifty
- Trello vs Paymo
- Trello vs Pipefy
- Trello vs Podio
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