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Software · head to head

AB Tasty vs Amplitude

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Amplitude logo

Amplitude

Software

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • They diverge on capability: AB Tasty covers Multivariate testing, Amplitude covers Event tracking.

Where they differ

Only the attributes on which AB Tasty and Amplitude actually diverge.

Attributes where AB Tasty and Amplitude differ
AttributeAB TastyAmplitude
Starting price€500/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, Ios, Android, Api
Founded20112012

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • SSL encryption
  • Cloud deployment
  • Web support
  • Multiple languages language support

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • Revenue analytics
  • Predictive analytics
  • Segment

Both cover

  • A/B testing
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Amplitude
  • Feature flagging and progressive rolloutsnot Amplitude
  • Personalising content for identified and anonymous visitorsnot Amplitude
  • Search, recommendations and merchandising for ecommercenot Amplitude
  • Conversion optimisation experiments across channelsnot Amplitude

Amplitude

  • User behavior analysisnot AB Tasty
  • Feature adoption trackingnot AB Tasty
  • Conversion rate optimizationnot AB Tasty
  • Customer journey mappingnot AB Tasty
  • Retention improvementnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Which should you pick?

Choose AB Tasty if

  • You need multivariate testing.
  • You also want personalization.
AB Tasty review

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Questions people ask

Is AB Tasty or Amplitude better?
Neither clearly leads. AB Tasty starts at €500/month and Amplitude at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Amplitude?
Amplitude has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Amplitude.
Does AB Tasty or Amplitude run on more platforms?
AB Tasty runs on Web. Amplitude runs on Web, Ios, Android, Api.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Amplitude is typically brought in for.
What can AB Tasty do that Amplitude cannot?
AB Tasty covers Multivariate testing, Personalization, Visual editor, Google Analytics. Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Both handle A/B testing, Salesforce.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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