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Technology · head to head

Amplitude vs Countly

Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite
Countly logo

Countly

Marketing

Product analytics for mobile and web

From
Free
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; Countly the private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • They diverge on capability: Amplitude covers User segmentation, Countly covers Crash reporting.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Amplitude and Countly actually diverge.

Attributes where Amplitude and Countly differ
AttributeAmplitudeCountly
Pricing modelUnknownsubscription
PlatformsWeb, Ios, Android, ApiWeb, Mobile, Api
CategoryTechnologyMarketing

Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), founded (2012).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Amplitude

  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Predictive analytics
  • Segment

Only in Countly

  • Crash reporting
  • Analytics dashboard
  • User retention
  • Open-source
  • Cloud deployment
  • On-premise deployment
  • Web support
  • Mobile support

Both cover

  • Event tracking

What people use each for

The jobs each tool is most often brought in to do.

Amplitude

  • User behavior analysisnot Countly
  • Feature adoption trackingnot Countly
  • Conversion rate optimizationnot Countly
  • Customer journey mappingnot Countly
  • Retention improvementnot Countly

Countly

  • Product analytics for mobile and web applicationsnot Amplitude
  • Self hosting analytics where data cannot leave the organisationnot Amplitude

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Countly

  • The private cloud plan starts at $175 a month and is described as usage based without stating the unit
  • No event cap, data point limit or user limit is published for either paid plan
  • The self hosted Enterprise edition is custom priced and billed annually
  • Adaptivity and intelligence features are separately priced add ons on the cheaper plan

Pricing, plan by plan

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Countly

Free
  • Flex (Private Cloud)$175/month
    • Usage-based pricing (not seat-based)
    • Advanced Analytics included
    • Adaptivity and Intelligence available as add-ons
  • Enterprise (Self-Hosted)$null/mo
    • Custom pricing, requires demo booking
    • All capabilities included
    • Deploy on your infrastructure

Which should you pick?

Choose Amplitude if

  • You need user segmentation.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want funnel analysis.
Amplitude review

Choose Countly if

  • You need crash reporting.
  • You want to start without paying.
  • You work on Web, Mobile, Api.
  • You also want analytics dashboard.
Countly review

Questions people ask

Is Amplitude or Countly better?
Neither clearly leads. Amplitude starts at Free and Countly at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Amplitude or Countly?
Amplitude starts at Free and Countly at Free.
Does Amplitude or Countly run on more platforms?
Amplitude runs on Web, Ios, Android, Api. Countly runs on Web, Mobile, Api.
Can I use Amplitude for free?
Both have a free tier, so you can try either at no cost before committing.
What is Amplitude best used for?
Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what Countly is typically brought in for.
What can Amplitude do that Countly cannot?
Amplitude covers User segmentation, Funnel analysis, Retention analysis, Cohort analysis. Countly covers Crash reporting, Analytics dashboard, User retention, Open-source. Both handle Event tracking.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Countly: How much does Countly cost?

Countly's Flex plan (private cloud) starts at $175/month with pay-as-you-go cancellation. Enterprise (self-hosted) requires custom pricing and annual billing. Both plans include advanced analytics, and Flex offers a 14-day free trial.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Countly: What is the difference between Countly Flex and Enterprise plans?

Flex uses usage-based pricing on Countly's cloud with monthly billing. Enterprise requires custom pricing and annual billing, but allows self-hosting on your infrastructure with zero vendor access to data, dedicated support, and included SLA.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
Countly: Can I add Adaptivity and Intelligence to Countly Flex?

Yes, Adaptivity and Intelligence suites can be added to Flex as needed. Both are included standard with Enterprise plans.

Source
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