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Software · head to head

AB Tasty vs Dashlane

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Dashlane logo

Dashlane

Software

Password management made easy for businesses

From
$4.99/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Dashlane highest pricing among major password managers at $60/year with no monthly subscription option
  • They diverge on capability: AB Tasty covers A/B testing, Dashlane covers Password manager.

Where they differ

Only the attributes on which AB Tasty and Dashlane actually diverge.

Attributes where AB Tasty and Dashlane differ
AttributeAB TastyDashlane
Starting price€500/month$4.99/month
Pricing modelquoteUnknown
PlatformsWebWeb, Windows, macOS, iOS, Android, Browser Extensions
Founded20112009

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Dashlane

  • Password manager
  • Digital wallet
  • Dark web monitoring
  • VPN for WiFi protection
  • Two-factor authentication
  • Password generator
  • Secure sharing
  • Security dashboard

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Dashlane
  • Feature flagging and progressive rolloutsnot Dashlane
  • Personalising content for identified and anonymous visitorsnot Dashlane
  • Search, recommendations and merchandising for ecommercenot Dashlane
  • Conversion optimisation experiments across channelsnot Dashlane

Dashlane

  • Password managementnot AB Tasty
  • Identity protectionnot AB Tasty
  • Secure credential sharingnot AB Tasty
  • Compliance requirementsnot AB Tasty
  • VPN protectionnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Dashlane

  • Highest pricing among major password managers at $60/year with no monthly subscription option
  • Restricted free tier with only 25 passwords on single device compared to Bitwarden's unlimited free tier
  • No traditional desktop application, users must rely on browser extension or mobile apps
  • Closed-source code prevents independent security verification unlike open-source competitors
  • Limited 2FA options supporting only authenticator apps, not biometric or SMS authentication

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Dashlane

$4.99/month
  • Premium$4.99/month
    • Secure vault
    • Password generation

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Dashlane if

  • You need password manager.
  • You work on Web, Windows, macOS, iOS, Android, Browser Extensions.
  • You also want digital wallet.
Dashlane review

Questions people ask

Is AB Tasty or Dashlane better?
Neither clearly leads. AB Tasty starts at €500/month and Dashlane at $4.99/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Dashlane?
AB Tasty starts at €500/month and Dashlane at $4.99/month.
Does AB Tasty or Dashlane run on more platforms?
AB Tasty runs on Web. Dashlane runs on Web, Windows, macOS, iOS, Android, Browser Extensions.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Dashlane is typically brought in for.
What can AB Tasty do that Dashlane cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Dashlane covers Password manager, Digital wallet, Dark web monitoring, VPN for WiFi protection.

Answered from the vendors’ own pages

Dashlane: What happened to Dashlane's free plan?

Dashlane discontinued its free plan in September 2025. The entry-level plan now starts at $4.99/month (billed annually) for Premium, or businesses can use a 30-day money-back guarantee to test the service.

Source
Dashlane: What platforms does Dashlane support?

Dashlane is available on Windows, macOS, iOS, Android, and Chromebook. Browser extensions work with Chrome, Firefox, Edge, Opera, and Brave. However, Dashlane no longer has a traditional desktop application.

Source
Dashlane: Does Dashlane support SSO integration?

Yes, Dashlane integrates with SAML 2.0 Identity Providers for SSO, plus SCIM for user provisioning and deprovisioning. However, the Safari browser extension does not support self-hosted SSO due to Apple limitations.

Source
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