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AB Tasty

Conversion optimization platform

Overview

What AB Tasty does

AB Tasty is a conversion rate optimization platform providing A/B testing, multivariate testing, and personalization.

What people use it for

  • A/B and multivariate testing on web and mobile
  • Feature flagging and progressive rollouts
  • Personalising content for identified and anonymous visitors
  • Search, recommendations and merchandising for ecommerce
  • Conversion optimisation experiments across channels

The honest half

Where it falls short

Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about AB Tasty.

  • Pricing is not published and requires a demo or a sales conversation

Cross-shopped

What people choose instead of AB Tasty

Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.

Pricing

What AB Tasty costs

Taken from the vendor's own pricing page. Prices move, so check before you buy.

Standard

€500 /mo

  • A/B testing
  • Basic personalization
  • Analytics

Capabilities

Features

  • A/B testing

    A/B testing capability

  • Multivariate testing

    Multivariate testing capability

  • Personalization

    Personalization capability

  • Visual editor

    Visual editor capability

  • Google Analytics

    Integration with Google Analytics

  • Salesforce

    Integration with Salesforce

  • SSL encryption

    SSL encryption security feature

  • Cloud deployment

    Supports cloud deployment

  • Web support

    Available on web

  • Multiple languages language support

    Interface available in Multiple languages

Behind it

Who makes AB Tasty

Company
AB Tasty SAS
Based in
Paris, France

Keep looking

Where to go from AB Tasty

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Softwr does not host reviews and shows no star rating for AB Tasty, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.

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