AB Tastyvs
Crazy Egg
Crazy Egg: Website optimization with heatmaps
AB Tasty
Conversion optimization platform
As of 30 August 2026, AB Tasty starts at €500/month. AB Tasty is a conversion rate optimization platform providing A/B testing, multivariate testing, and personalization. Softwr lists it under Marketing. AB Tasty is made by AB Tasty SAS, launched in 2011, available on Web.
Overview
What AB Tasty does
AB Tasty is a conversion rate optimization platform providing A/B testing, multivariate testing, and personalization.
What people use it for
- A/B and multivariate testing on web and mobile
- Feature flagging and progressive rollouts
- Personalising content for identified and anonymous visitors
- Search, recommendations and merchandising for ecommerce
- Conversion optimisation experiments across channels
Related searches
The honest half
Where it falls short
Concrete and checkable, so you can decide whether any of them matter to you. This is the half of a review a vendor will not write about AB Tasty.
- No transparent pricing published; requires custom sales conversation for any quote
- Pricing determined by traffic volume, number of domains, and selected modules
- No fixed pricing plans available; all customers receive individualized proposals
Cross-shopped
What people choose instead of AB Tasty
Each pairing was judged by two reviewers asking whether a buyer would genuinely weigh the two against each other. The ones that failed were deleted rather than published.
- AB TastyvsRuler Analytics
Ruler Analytics: Closed-loop marketing attribution
- AB TastyvsVWO
VWO: Experience Optimization Platform
- AB TastyvsNorthbeam
Northbeam: Marketing intelligence for growth brands
Pricing
What AB Tasty costs
Taken from the vendor's own pricing page. Prices move, so check before you buy.
Standard
€500 /mo
- A/B testing
- Basic personalization
- Analytics
Capabilities
Features
A/B testing
Multivariate testing
Personalization
Visual editor
Google Analytics
Integration with Google Analytics
Salesforce
Integration with Salesforce
SSL encryption
SSL encryption security feature
Cloud deployment
Supports cloud deployment
Web support
Available on web
Multiple languages language support
Interface available in Multiple languages
Answered, with sources
Questions people ask
Each answer names the page it came from, so you can check it rather than take our word for it.
How does AB Tasty calculate pricing?
AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.
SourceWhat factors affect AB Tasty pricing besides traffic volume?
Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.
SourceDoes AB Tasty offer a free trial or proof of concept?
AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.
SourceBehind it
Who makes AB Tasty
- Company
- AB Tasty SAS
- Based in
- Paris, France
Keep looking
Where to go from AB Tasty
- AB Tasty alternativesEvery product people weigh against it
- AB Tasty pricingPlans, floors and what the tiers exclude
- AB Tasty badgesWhich rules it meets, and the figure behind each
- All Marketing softwareThe full category
- Best Marketing softwareThe shortlist, and how it was cut
Best Marketing software for
Compare AB Tasty with
- VWO
- Crazy Egg
- Ruler Analytics
- Northbeam
- Optimizely
- Convert
- Google Optimize
- Instapage
- Lucky Orange
- Unbounce
- MoEngage
- Leadpages
- Madgicx
- Marketing Evolution
- Mautic
- Microsoft Clarity
- Lucky Orange
- Leadpages
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Softwr does not host reviews and shows no star rating for AB Tasty, because a rating we did not collect is not ours to publish. What is here is the pricing and platform detail from the vendor’s own pages, limitations we could state concretely, and alternatives a reviewer confirmed people weigh against it. Tell us if any of it is wrong.
More on AB Tasty
AB Tasty alternatives
What people switch to, and what they give up
AB Tasty pricing
Every tier, and where the cost actually lands
Compare AB Tasty
Put it head to head with anything we hold
AB Tasty badge
Its rating, and an embed for your own site
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