Technology · head to head
Amplitude vs GitHub
Amplitude
Technology
The digital analytics platform to understand your users
- From
- Free
- Rated
- -
The short version
- Each has a real cost: Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow; GitHub acquired by Microsoft in 2018, reducing pure independence despite operational autonomy
- They diverge on capability: Amplitude covers Event tracking, GitHub covers Git repositories.
Where they differ
Only the attributes on which Amplitude and GitHub actually diverge.
Identical on both: starting price (Free), free tier (Yes), user rating (Not yet rated), category (Technology).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in Amplitude
- Event tracking
- User segmentation
- Funnel analysis
- Retention analysis
- Cohort analysis
- A/B testing
- Revenue analytics
- Predictive analytics
Only in GitHub
- Git repositories
- Pull requests
- Code review
- Issues & projects
- GitHub Actions CI/CD
- GitHub Pages
- Security scanning
- Dependency management
Both cover
- Slack
- SOC2
What people use each for
The jobs each tool is most often brought in to do.
Amplitude
- User behavior analysisnot GitHub
- Feature adoption trackingnot GitHub
- Conversion rate optimizationnot GitHub
- Customer journey mappingnot GitHub
- Retention improvementnot GitHub
GitHub
- Version controlnot Amplitude
- Code collaborationnot Amplitude
- CI/CD pipelinesnot Amplitude
- Project managementnot Amplitude
- Documentation hostingnot Amplitude
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
Amplitude
- Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
- The free plan covers 2M events a month
- The Plus plan scales to 70M events, above which pricing is custom
- Growth and Enterprise pricing is not published
GitHub
- Acquired by Microsoft in 2018, reducing pure independence despite operational autonomy
- Primary focus on source control differs from purpose-built project management tools like Jira
- Pricing for enterprise features and private repositories adds up compared to some self-hosted alternatives
Pricing, plan by plan
Amplitude
Free- StarterFree
- 2 million events per month
- Plus$49/month
- $0.049 per MTU
- Up to 300k MTUs
- Advanced analytics
- GrowthFree
- Causal insights
- Feature experimentation
- Real-time streaming
- EnterpriseFree
- Cross-product analysis
- Advanced permissions
- Dedicated account manager
GitHub
Free- FreeFree
- Unlimited public/private repos
- 2,000 CI/CD minutes/month
- 500MB package storage
- Team$4/month
- Everything in Free
- 3,000 CI/CD minutes/month
- 2GB package storage
- Enterprise$21/month
- Everything in Team
- 50,000 CI/CD minutes/month
- 50GB package storage
Which should you pick?
Choose Amplitude if
- You need event tracking.
- You want to start without paying.
- You work on Web, Ios, Android, Api.
- You also want user segmentation.
Choose GitHub if
- You need git repositories.
- You want to start without paying.
- You work on Web, Desktop, Mobile.
- You also want pull requests.
Questions people ask
- Is Amplitude or GitHub better?
- Neither clearly leads. Amplitude starts at Free and GitHub at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, Amplitude or GitHub?
- Amplitude starts at Free and GitHub at Free.
- Does Amplitude or GitHub run on more platforms?
- Amplitude runs on Web, Ios, Android, Api. GitHub runs on Web, Desktop, Mobile.
- Can I use Amplitude for free?
- Both have a free tier, so you can try either at no cost before committing.
- What is Amplitude best used for?
- Amplitude is most often used for user behavior analysis, feature adoption tracking, conversion rate optimization, customer journey mapping. Of those, user behavior analysis and feature adoption tracking are not what GitHub is typically brought in for.
- What can Amplitude do that GitHub cannot?
- Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. GitHub covers Git repositories, Pull requests, Code review, Issues & projects. Both handle Slack, SOC2.
Answered from the vendors’ own pages
Amplitude: Does Amplitude have a free plan?
Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.
SourceGitHub: What is a Git repository and how does GitHub use it?
A repository is the centralized database that stores the complete collection of files and folders for a codebase, along with the revision history. GitHub uses Git to provide distributed version control access to repositories with version tracking, branching, and collaboration features.
SourceAmplitude: What is Amplitude's pricing based on?
Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.
SourceGitHub: How does GitHub authentication work?
When you connect to a GitHub repository from Git, you need to authenticate with GitHub using either HTTPS or SSH. GitHub supports multiple authentication methods including passwords, personal access tokens, SSH keys, and GitHub Apps.
SourceAmplitude: What analytics features does every Amplitude plan include?
Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.
SourceGitHub: How long has GitHub been operating?
GitHub was founded in 2008 and launched publicly on April 10, 2008, making it the dominant git hosting platform for nearly two decades.
SourceGitHub: Who owns GitHub and when did the acquisition occur?
Microsoft acquired GitHub for $7.5 billion USD, with the deal announced June 4, 2018 and completed October 26, 2018. GitHub operates as an independent subsidiary within Microsoft.
Source