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Marketing · head to head

Adobe Analytics vs Amplitude

Adobe Analytics logo

Adobe Analytics

Marketing

Enterprise-class data analytics

From
$5000/month
Rated
-
Full reviewWebsite
Amplitude logo

Amplitude

Technology

The digital analytics platform to understand your users

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Amplitude has a free tier, so it costs nothing to try first.
  • Each has a real cost: Adobe Analytics every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published; Amplitude metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • They diverge on capability: Adobe Analytics covers Real-time reporting, Amplitude covers Event tracking.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which Adobe Analytics and Amplitude actually diverge.

Attributes where Adobe Analytics and Amplitude differ
AttributeAdobe AnalyticsAmplitude
Starting price$5000/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWeb, Mobile, ApiWeb, Ios, Android, Api
CategoryMarketingTechnology
Founded19822012

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in Adobe Analytics

  • Real-time reporting
  • Advanced segmentation
  • Attribution modeling
  • Customer journey mapping
  • Experience Cloud
  • Audience Manager
  • Target
  • Dreamweaver

Only in Amplitude

  • Event tracking
  • User segmentation
  • Funnel analysis
  • Retention analysis
  • Cohort analysis
  • A/B testing
  • Revenue analytics
  • Segment

Both cover

  • Predictive analytics
  • SOC2

What people use each for

The jobs each tool is most often brought in to do.

Adobe Analytics

  • Advanced analyticsnot Amplitude
  • Marketing optimizationnot Amplitude
  • Customer insightsnot Amplitude

Amplitude

  • User behavior analysisnot Adobe Analytics
  • Feature adoption trackingnot Adobe Analytics
  • Conversion rate optimizationnot Adobe Analytics
  • Customer journey mappingnot Adobe Analytics
  • Retention improvementnot Adobe Analytics

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

Adobe Analytics

  • Every UK G-Cloud listing bundles Adobe Analytics inside Experience Cloud consultancy from resellers including NTT Data, IBM and VE3, with no standalone per unit price published

Amplitude

  • Metered on event volume, so instrumenting more of a product raises the bill even if the audience does not grow
  • The free plan covers 2M events a month
  • The Plus plan scales to 70M events, above which pricing is custom
  • Growth and Enterprise pricing is not published

Pricing, plan by plan

Adobe Analytics

$5000/month
  • Adobe Analytics$5000/month
    • Real-time analytics
    • Advanced attribution
    • Predictive analytics

Amplitude

Free
  • StarterFree
    • 2 million events per month
  • Plus$49/month
    • $0.049 per MTU
    • Up to 300k MTUs
    • Advanced analytics
  • GrowthFree
    • Causal insights
    • Feature experimentation
    • Real-time streaming
  • EnterpriseFree
    • Cross-product analysis
    • Advanced permissions
    • Dedicated account manager

Which should you pick?

Choose Adobe Analytics if

  • You need real-time reporting.
  • You work on Web, Mobile, Api.
  • You also want advanced segmentation.
Adobe Analytics review

Choose Amplitude if

  • You need event tracking.
  • You want to start without paying.
  • You work on Web, Ios, Android, Api.
  • You also want user segmentation.
Amplitude review

Questions people ask

Is Adobe Analytics or Amplitude better?
Neither clearly leads. Adobe Analytics starts at $5000/month and Amplitude at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, Adobe Analytics or Amplitude?
Amplitude has a free tier; the other does not. Paid plans start at $5000/month for Adobe Analytics and Free for Amplitude.
Does Adobe Analytics or Amplitude run on more platforms?
Adobe Analytics runs on Web, Mobile, Api. Amplitude runs on Web, Ios, Android, Api.
Can I use Amplitude for free?
Yes. Amplitude has a free tier, so you can try it without paying. Adobe Analytics starts at $5000/month.
What is Adobe Analytics best used for?
Adobe Analytics is most often used for advanced analytics, marketing optimization, customer insights. Of those, advanced analytics and marketing optimization are not what Amplitude is typically brought in for.
What can Adobe Analytics do that Amplitude cannot?
Adobe Analytics covers Real-time reporting, Advanced segmentation, Attribution modeling, Customer journey mapping. Amplitude covers Event tracking, User segmentation, Funnel analysis, Retention analysis. Both handle Predictive analytics, SOC2.

Answered from the vendors’ own pages

Amplitude: Does Amplitude have a free plan?

Yes, Amplitude offers a free Starter plan with 2 million events per month and access to the entire platform including analytics, session replay, and experimentation features.

Source
Amplitude: What is Amplitude's pricing based on?

Amplitude's pricing is based on the number of monthly tracked users (MTUs), data volume, and advanced features selected. The Plus plan starts at $49 per month with a rate of $0.049 per MTU.

Source
Amplitude: What analytics features does every Amplitude plan include?

Every plan includes access to the full platform: analytics, session replay, feature experimentation, web experimentation, guides and surveys, activation, and AI tools like AI Feedback and AI Assistant.

Source
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Related pages

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