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Marketing & Analytics · head to head

AB Tasty vs Funnel.io

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Funnel.io logo

Funnel.io

Marketing & Analytics

Multi-channel marketing analytics for smarter decision making

From
$299/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • They diverge on capability: AB Tasty covers A/B testing, Funnel.io covers Multi-channel data aggregation.

Where they differ

Only the attributes on which AB Tasty and Funnel.io actually diverge.

Attributes where AB Tasty and Funnel.io differ
AttributeAB TastyFunnel.io
Starting price€500/month$299/month
Pricing modelquotesubscription
PlatformsWebWeb, Mobile, Api
Founded20112015

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing & Analytics).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • SSL encryption
  • Cloud deployment
  • Web support
  • Multiple languages language support

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Both cover

  • Google Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Funnel.io
  • Feature flagging and progressive rolloutsnot Funnel.io
  • Personalising content for identified and anonymous visitorsnot Funnel.io
  • Search, recommendations and merchandising for ecommercenot Funnel.io
  • Conversion optimisation experiments across channelsnot Funnel.io

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot AB Tasty
  • Exporting blended marketing data to BI tools and warehousesnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Funnel.io

$299/month
  • Starter$299/month
    • Up to 5 data sources
    • Basic dashboards
    • Standard integrations
  • Professional$799/month
    • Unlimited data sources
    • Advanced dashboards
    • Custom integrations
  • Enterprise$undefined/month
    • Custom implementation
    • Dedicated account manager
    • Advanced integrations

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Questions people ask

Is AB Tasty or Funnel.io better?
Neither clearly leads. AB Tasty starts at €500/month and Funnel.io at $299/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Funnel.io?
AB Tasty starts at €500/month and Funnel.io at $299/month.
Does AB Tasty or Funnel.io run on more platforms?
AB Tasty runs on Web. Funnel.io runs on Web, Mobile, Api.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Funnel.io is typically brought in for.
What can AB Tasty do that Funnel.io cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Both handle Google Analytics, Salesforce.
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