Softwr

Marketing · head to head

AB Tasty vs Funnel.io

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Funnel.io logo

Funnel.io

Marketing

Multi-channel marketing analytics for smarter decision making

From
$300/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Funnel.io available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • They diverge on capability: AB Tasty covers A/B testing, Funnel.io covers Multi-channel data aggregation.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AB Tasty and Funnel.io actually diverge.

Attributes where AB Tasty and Funnel.io differ
AttributeAB TastyFunnel.io
Starting price€500/month$300/month
Pricing modelquotesubscription
PlatformsWebWeb, Mobile, Api
Founded20112015

Identical on both: free tier (No), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • SSL encryption
  • Cloud deployment
  • Web support
  • Multiple languages language support

Only in Funnel.io

  • Multi-channel data aggregation
  • Unified dashboards
  • Custom reporting
  • Data transformation
  • Real-time syncing
  • Historical data archive
  • Attribution modeling
  • Automated alerts

Both cover

  • Google Analytics
  • Salesforce

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Funnel.io
  • Feature flagging and progressive rolloutsnot Funnel.io
  • Personalising content for identified and anonymous visitorsnot Funnel.io
  • Search, recommendations and merchandising for ecommercenot Funnel.io
  • Conversion optimisation experiments across channelsnot Funnel.io

Funnel.io

  • Collecting marketing data from ad platforms into one datasetnot AB Tasty
  • Exporting blended marketing data to BI tools and warehousesnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

Funnel.io

  • Available connectors are gated by plan, at 113 on Starter against 579 on Business, so which sources can be used depends on the tier rather than on need
  • Export destinations are rationed the same way, at 13 on Starter and 46 on Business
  • The entry plan starts at $300 a month billed annually and the next at $600
  • SSO, SAML, audit logging and an enterprise SLA are Enterprise only with no published price
  • Funnel Measure is an add on available only on Business and Enterprise

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Funnel.io

$300/month
  • Starter$300/month
    • 117 connectors, 13 export destinations
    • Data storage, dashboards, Funnel AI
    • Billed annually
  • Business$600/month
    • 579 connectors, 46 export destinations
    • Power BI/Tableau reporting
    • Funnel Measure available as add-on
  • Enterprise$null/mo
    • 600+ connectors, 47 destinations
    • Enterprise SSO, advanced user management
    • Priority support, custom pricing

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Funnel.io if

  • You need multi-channel data aggregation.
  • You work on Web, Mobile, Api.
  • You also want unified dashboards.
Funnel.io review

Questions people ask

Is AB Tasty or Funnel.io better?
Neither clearly leads. AB Tasty starts at €500/month and Funnel.io at $300/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Funnel.io?
AB Tasty starts at €500/month and Funnel.io at $300/month.
Does AB Tasty or Funnel.io run on more platforms?
AB Tasty runs on Web. Funnel.io runs on Web, Mobile, Api.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Funnel.io is typically brought in for.
What can AB Tasty do that Funnel.io cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Funnel.io covers Multi-channel data aggregation, Unified dashboards, Custom reporting, Data transformation. Both handle Google Analytics, Salesforce.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
Funnel.io: What is Funnel's Starter plan pricing?

The Starter plan costs $300 per month when billed annually and includes 117 connectors, 13 export destinations, data storage, dashboards, and Funnel AI.

Source
AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
Funnel.io: What advanced features are available on Funnel's Business plan?

The Business plan costs $600 per month (annual billing) and includes 579 connectors, 46 export destinations, Power BI/Tableau reporting, and optional Funnel Measure add-on.

Source
AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
Funnel.io: Does Funnel offer unlimited users?

Unlimited users and workspaces are available starting at the Business tier and above, included in the subscription cost.

Source
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