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Software · head to head

AB Tasty vs GitHub

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
GitHub logo

GitHub

Software

Where the world builds software

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only GitHub has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; GitHub acquired by Microsoft in 2018, reducing pure independence despite operational autonomy
  • They diverge on capability: AB Tasty covers A/B testing, GitHub covers Git repositories.

Where they differ

Only the attributes on which AB Tasty and GitHub actually diverge.

Attributes where AB Tasty and GitHub differ
AttributeAB TastyGitHub
Starting price€500/monthFree
Pricing modelquotesubscription
Free tierNoYes
PlatformsWebWeb, Desktop, Mobile
Founded20112008

Identical on both: user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in GitHub

  • Git repositories
  • Pull requests
  • Code review
  • Issues & projects
  • GitHub Actions CI/CD
  • GitHub Pages
  • Security scanning
  • Dependency management

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot GitHub
  • Feature flagging and progressive rolloutsnot GitHub
  • Personalising content for identified and anonymous visitorsnot GitHub
  • Search, recommendations and merchandising for ecommercenot GitHub
  • Conversion optimisation experiments across channelsnot GitHub

GitHub

  • Version controlnot AB Tasty
  • Code collaborationnot AB Tasty
  • CI/CD pipelinesnot AB Tasty
  • Project managementnot AB Tasty
  • Documentation hostingnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

GitHub

  • Acquired by Microsoft in 2018, reducing pure independence despite operational autonomy
  • Primary focus on source control differs from purpose-built project management tools like Jira
  • Pricing for enterprise features and private repositories adds up compared to some self-hosted alternatives

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

GitHub

Free
  • FreeFree
    • Unlimited public/private repos
    • 2,000 CI/CD minutes/month
    • 500MB package storage
  • Team$4/month
    • Everything in Free
    • 3,000 CI/CD minutes/month
    • 2GB package storage
  • Enterprise$21/month
    • Everything in Team
    • 50,000 CI/CD minutes/month
    • 50GB package storage

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose GitHub if

  • You need git repositories.
  • You want to start without paying.
  • You work on Web, Desktop, Mobile.
  • You also want pull requests.
GitHub review

Questions people ask

Is AB Tasty or GitHub better?
Neither clearly leads. AB Tasty starts at €500/month and GitHub at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or GitHub?
GitHub has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for GitHub.
Does AB Tasty or GitHub run on more platforms?
AB Tasty runs on Web. GitHub runs on Web, Desktop, Mobile.
Can I use GitHub for free?
Yes. GitHub has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what GitHub is typically brought in for.
What can AB Tasty do that GitHub cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. GitHub covers Git repositories, Pull requests, Code review, Issues & projects.

Answered from the vendors’ own pages

GitHub: What is a Git repository and how does GitHub use it?

A repository is the centralized database that stores the complete collection of files and folders for a codebase, along with the revision history. GitHub uses Git to provide distributed version control access to repositories with version tracking, branching, and collaboration features.

Source
GitHub: How does GitHub authentication work?

When you connect to a GitHub repository from Git, you need to authenticate with GitHub using either HTTPS or SSH. GitHub supports multiple authentication methods including passwords, personal access tokens, SSH keys, and GitHub Apps.

Source
GitHub: How long has GitHub been operating?

GitHub was founded in 2008 and launched publicly on April 10, 2008, making it the dominant git hosting platform for nearly two decades.

Source
GitHub: Who owns GitHub and when did the acquisition occur?

Microsoft acquired GitHub for $7.5 billion USD, with the deal announced June 4, 2018 and completed October 26, 2018. GitHub operates as an independent subsidiary within Microsoft.

Source
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