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Software · head to head

AB Tasty vs Sketch

AB Tasty logo

AB Tasty

Software

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Sketch logo

Sketch

Software

The digital design toolkit

From
$12/month
Rated
-
Full reviewWebsite

The short version

  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Sketch macOS-only for editing, blocking Windows and Linux users from accessing design features
  • They diverge on capability: AB Tasty covers A/B testing, Sketch covers Vector editing.

Where they differ

Only the attributes on which AB Tasty and Sketch actually diverge.

Attributes where AB Tasty and Sketch differ
AttributeAB TastySketch
Starting price€500/month$12/month
Pricing modelquoteUnknown
PlatformsWebmacOS, Web, iOS, iPad
Founded20112010

Identical on both: free tier (No), user rating (Not yet rated), category (Unknown).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Sketch

  • Vector editing
  • Symbols & components
  • Prototyping
  • Real-time collaboration
  • Developer handoff
  • Plugins ecosystem
  • Cloud sync
  • Version history

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Sketch
  • Feature flagging and progressive rolloutsnot Sketch
  • Personalising content for identified and anonymous visitorsnot Sketch
  • Search, recommendations and merchandising for ecommercenot Sketch
  • Conversion optimisation experiments across channelsnot Sketch

Sketch

  • UI designnot AB Tasty
  • Mobile app designnot AB Tasty
  • Web designnot AB Tasty
  • Design systemsnot AB Tasty
  • Prototypingnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Sketch

  • macOS-only for editing, blocking Windows and Linux users from accessing design features
  • Real-time collaboration feels less seamless than Figma with occasional sync delays
  • Limited built-in image editing capabilities, requiring external software for bitmap work
  • Subscription required for cloud features and collaboration, losing access if subscription lapses

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Sketch

$12/month
  • Standard$12/month
    • Real-time collaboration
    • Unlimited documents
    • Unlimited free viewers
  • Professional$24/month
    • Everything in Standard
    • Single Sign-On (SSO)
    • Project archiving
  • Enterprise$44/month
    • Everything in Professional
    • SCIM provisioning
    • BYOK encryption
  • Mac-only License$120/perpetual
    • Native Mac app
    • Offline access
    • Local file saving

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Sketch if

  • You need vector editing.
  • You work on macOS, Web, iOS, iPad.
  • You also want symbols & components.
Sketch review

Questions people ask

Is AB Tasty or Sketch better?
Neither clearly leads. AB Tasty starts at €500/month and Sketch at $12/month, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Sketch?
AB Tasty starts at €500/month and Sketch at $12/month.
Does AB Tasty or Sketch run on more platforms?
AB Tasty runs on Web. Sketch runs on macOS, Web, iOS, iPad.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Sketch is typically brought in for.
What can AB Tasty do that Sketch cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Sketch covers Vector editing, Symbols & components, Prototyping, Real-time collaboration.

Answered from the vendors’ own pages

Sketch: Is Sketch available for Windows or Linux?

No. Sketch is macOS-only for the design and prototyping features. Web and mobile apps provide viewing and collaboration, but editing requires macOS 14.0 or later.

Source
Sketch: Does Sketch offer a free trial?

Yes. Sketch provides a 30-day free trial with no credit card required. You can also purchase a one-time Mac-only license for $120 per seat instead of subscribing.

Source
Sketch: What collaboration features does Sketch include?

Sketch supports real-time collaboration, unlimited document sharing, unlimited viewers, and version history on all paid subscription plans (Standard $12/month, Professional $24/month, Enterprise $44/month).

Source
Sketch: Can I use Sketch offline?

Yes. The one-time Mac-only license ($120) allows you to use Sketch offline and save files locally, but it excludes cloud collaboration and iOS previewing features.

Source
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