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Marketing & Analytics · head to head

AB Tasty vs Linear

AB Tasty logo

AB Tasty

Marketing & Analytics

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Linear logo

Linear

Technology

The issue tracking tool you'll enjoy using

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Linear has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Linear no task-level Gantt chart; Timeline view is available for projects only, not individual issues
  • They diverge on capability: AB Tasty covers A/B testing, Linear covers Fast, real-time sync.

Where they differ

Only the attributes on which AB Tasty and Linear actually diverge.

Attributes where AB Tasty and Linear differ
AttributeAB TastyLinear
Starting price€500/monthFree
Pricing modelquoteUnknown
Free tierNoYes
PlatformsWebWeb, iOS, Android, macOS, Windows
CategoryMarketing & AnalyticsTechnology
Founded20112019

Identical on both: user rating (Not yet rated).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • A/B testing
  • Multivariate testing
  • Personalization
  • Visual editor
  • Google Analytics
  • Salesforce
  • SSL encryption
  • Cloud deployment

Only in Linear

  • Fast, real-time sync
  • Keyboard-first design
  • Automatic issue tracking
  • Cycles (sprints)
  • Projects & milestones
  • Custom workflows
  • API & webhooks
  • Built-in roadmaps

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Linear
  • Feature flagging and progressive rolloutsnot Linear
  • Personalising content for identified and anonymous visitorsnot Linear
  • Search, recommendations and merchandising for ecommercenot Linear
  • Conversion optimisation experiments across channelsnot Linear

Linear

  • Issue management and triage, converting customer feedback into prioritized issuesnot AB Tasty
  • Strategic planning via initiatives, roadmaps, and PRDs from idea to launchnot AB Tasty
  • Agent-assisted development, with agents drafting docs and submitting pull requestsnot AB Tasty
  • Code review with structural diffs for human and agent outputnot AB Tasty
  • Progress monitoring via dashboards tracking cycle times and project healthnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • Pricing is not published and requires a demo or a sales conversation

Linear

  • No task-level Gantt chart; Timeline view is available for projects only, not individual issues
  • No native time-tracking or hour-logging feature
  • No native Linux desktop app; official FAQ states it 'may come in the future but it's not on the roadmap for now'
  • Free tier capped at 250 issues and 2 teams

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Linear

Free
  • FreeFree
    • Unlimited members
    • 2 teams
    • 250 issues
  • Basic$10/month
    • 5 teams
    • Unlimited issues
    • Unlimited file uploads
  • Business$16/month
    • Unlimited teams
    • Private teams/guests
    • Triage Intelligence
  • Enterprise$undefined/month
    • SAML/SCIM
    • Granular admin controls
    • Invoice/PO billing

Which should you pick?

Choose AB Tasty if

  • You need a/b testing.
  • You also want multivariate testing.
AB Tasty review

Choose Linear if

  • You need fast, real-time sync.
  • You want to start without paying.
  • You work on Web, iOS, Android, macOS, Windows.
  • You also want keyboard-first design.
Linear review

Questions people ask

Is AB Tasty or Linear better?
Neither clearly leads. AB Tasty starts at €500/month and Linear at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Linear?
Linear has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Linear.
Does AB Tasty or Linear run on more platforms?
AB Tasty runs on Web. Linear runs on Web, iOS, Android, macOS, Windows.
Can I use Linear for free?
Yes. Linear has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Linear is typically brought in for.
What can AB Tasty do that Linear cannot?
AB Tasty covers A/B testing, Multivariate testing, Personalization, Visual editor. Linear covers Fast, real-time sync, Keyboard-first design, Automatic issue tracking, Cycles (sprints).
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