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Marketing · head to head

AB Tasty vs Google Optimize

AB Tasty logo

AB Tasty

Marketing

Conversion optimization platform

From
€500/month
Rated
-
Full reviewWebsite
Google Optimize logo

Google Optimize

Marketing

A/B testing for Google Analytics

From
Free
Rated
-
Full reviewWebsite

The short version

  • Only Google Optimize has a free tier, so it costs nothing to try first.
  • Each has a real cost: AB Tasty no transparent pricing published; requires custom sales conversation for any quote; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • They diverge on capability: AB Tasty covers Multivariate testing, Google Optimize covers Google Analytics integration.
  • Prices and features above were last checked on 30 August 2026.

Where they differ

Only the attributes on which AB Tasty and Google Optimize actually diverge.

Attributes where AB Tasty and Google Optimize differ
AttributeAB TastyGoogle Optimize
Starting price€500/monthFree
Pricing modelquotefreemium
Free tierNoYes
Founded20111998

Identical on both: platforms (Web), user rating (Not yet rated), category (Marketing).

What each one covers

Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.

Only in AB Tasty

  • Multivariate testing
  • Personalization
  • Salesforce
  • SSL encryption
  • Multiple languages language support

Only in Google Optimize

  • Google Analytics integration
  • Real-time analytics
  • Google Tag Manager
  • Google's security
  • 40+ languages language support

Both cover

  • A/B testing
  • Visual editor
  • Google Analytics
  • Cloud deployment
  • Web support

What people use each for

The jobs each tool is most often brought in to do.

AB Tasty

  • A/B and multivariate testing on web and mobilenot Google Optimize
  • Feature flagging and progressive rolloutsnot Google Optimize
  • Personalising content for identified and anonymous visitorsnot Google Optimize
  • Search, recommendations and merchandising for ecommercenot Google Optimize
  • Conversion optimisation experiments across channelsnot Google Optimize

Google Optimize

  • A/B and multivariate testing of web pages tied to Google Analytics goalsnot AB Tasty
  • Personalising page content for defined audience segmentsnot AB Tasty
  • Redirect tests between alternative landing page URLsnot AB Tasty

Where each one falls short

Documented limitations, not opinions. Every one is a constraint you would hit in normal use.

AB Tasty

  • No transparent pricing published; requires custom sales conversation for any quote
  • Pricing determined by traffic volume, number of domains, and selected modules
  • No fixed pricing plans available; all customers receive individualized proposals

Google Optimize

  • Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
  • Any experiments and personalizations still running on that date were ended by Google
  • Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product

Pricing, plan by plan

AB Tasty

€500/month
  • Standard$500/month
    • A/B testing
    • Basic personalization
    • Analytics

Google Optimize

Free
  • FreeFree
    • A/B testing
    • Google Analytics integration
    • Visual editor

Which should you pick?

Choose AB Tasty if

  • You need multivariate testing.
  • You also want personalization.
AB Tasty review

Choose Google Optimize if

  • You need google analytics integration.
  • You want to start without paying.
  • You also want real-time analytics.
Google Optimize review

Questions people ask

Is AB Tasty or Google Optimize better?
Neither clearly leads. AB Tasty starts at €500/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
Which is cheaper, AB Tasty or Google Optimize?
Google Optimize has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Google Optimize.
Does AB Tasty or Google Optimize run on more platforms?
Both run on Web, so platform support will not decide this one for you.
Can I use Google Optimize for free?
Yes. Google Optimize has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
What is AB Tasty best used for?
AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Google Optimize is typically brought in for.
What can AB Tasty do that Google Optimize cannot?
AB Tasty covers Multivariate testing, Personalization, Salesforce, SSL encryption. Google Optimize covers Google Analytics integration, Real-time analytics, Google Tag Manager, Google's security. Both handle A/B testing, Visual editor, Google Analytics, Cloud deployment.

Answered from the vendors’ own pages

AB Tasty: How does AB Tasty calculate pricing?

AB Tasty pricing is customized based on average traffic over the past 12 months or monthly active users (MAUs). The vendor does not offer fixed pricing plans and instead builds custom proposals around each customer's business goals and scope.

Source
Google Optimize: Is Google Optimize still available?

No. Google Optimize and Optimize 360 were discontinued as of September 30, 2023. Google recommends third-party A/B testing integrations such as AB Tasty, Optimizely, and VWO as replacements.

Source
AB Tasty: What factors affect AB Tasty pricing besides traffic volume?

Pricing is customized based on traffic volume, number of domains, selected modules, and implementation scope. All pricing includes platform access, onboarding, training, and support with no hidden fees or surprise overage charges.

Source
AB Tasty: Does AB Tasty offer a free trial or proof of concept?

AB Tasty does not offer a traditional free trial. Instead, the vendor provides a free proof of concept evaluation typically lasting 1 to 2 weeks to assess platform fit before purchase commitment.

Source
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