Software · head to head
AB Tasty vs Google Optimize
The short version
- Only Google Optimize has a free tier, so it costs nothing to try first.
- Each has a real cost: AB Tasty pricing is not published and requires a demo or a sales conversation; Google Optimize google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- They diverge on capability: AB Tasty covers Multivariate testing, Google Optimize covers Google Analytics integration.
Where they differ
Only the attributes on which AB Tasty and Google Optimize actually diverge.
| Attribute | AB Tasty | Google Optimize |
|---|---|---|
| Starting price | €500/month | Free |
| Pricing model | quote | freemium |
| Free tier | No | Yes |
| Founded | 2011 | 1998 |
Identical on both: platforms (Web), user rating (Not yet rated), category (Unknown).
What each one covers
Drawn from each product's published feature list. An absence here means we hold no record of it - not that the product lacks it.
Only in AB Tasty
- Multivariate testing
- Personalization
- Salesforce
- SSL encryption
- Multiple languages language support
Only in Google Optimize
- Google Analytics integration
- Real-time analytics
- Google Tag Manager
- Google's security
- 40+ languages language support
Both cover
- A/B testing
- Visual editor
- Google Analytics
- Cloud deployment
- Web support
What people use each for
The jobs each tool is most often brought in to do.
AB Tasty
- A/B and multivariate testing on web and mobilenot Google Optimize
- Feature flagging and progressive rolloutsnot Google Optimize
- Personalising content for identified and anonymous visitorsnot Google Optimize
- Search, recommendations and merchandising for ecommercenot Google Optimize
- Conversion optimisation experiments across channelsnot Google Optimize
Google Optimize
- A/B and multivariate testing of web pages tied to Google Analytics goalsnot AB Tasty
- Personalising page content for defined audience segmentsnot AB Tasty
- Redirect tests between alternative landing page URLsnot AB Tasty
Where each one falls short
Documented limitations, not opinions. Every one is a constraint you would hit in normal use.
AB Tasty
- Pricing is not published and requires a demo or a sales conversation
Google Optimize
- Google Optimize and Optimize 360 were sunset and are no longer available as of September 30, 2023
- Any experiments and personalizations still running on that date were ended by Google
- Google directs former users to third-party A/B testing tools, naming AB Tasty, Optimizely and VWO, rather than a replacement Google product
Pricing, plan by plan
AB Tasty
€500/month- Standard$500/month
- A/B testing
- Basic personalization
- Analytics
Google Optimize
Free- FreeFree
- A/B testing
- Google Analytics integration
- Visual editor
Which should you pick?
Choose Google Optimize if
- You need google analytics integration.
- You want to start without paying.
- You also want real-time analytics.
Questions people ask
- Is AB Tasty or Google Optimize better?
- Neither clearly leads. AB Tasty starts at €500/month and Google Optimize at Free, and user ratings are close enough to be indistinguishable. Choose on capability and platform support.
- Which is cheaper, AB Tasty or Google Optimize?
- Google Optimize has a free tier; the other does not. Paid plans start at €500/month for AB Tasty and Free for Google Optimize.
- Does AB Tasty or Google Optimize run on more platforms?
- Both run on Web, so platform support will not decide this one for you.
- Can I use Google Optimize for free?
- Yes. Google Optimize has a free tier, so you can try it without paying. AB Tasty starts at €500/month.
- What is AB Tasty best used for?
- AB Tasty is most often used for a/b and multivariate testing on web and mobile, feature flagging and progressive rollouts, personalising content for identified and anonymous visitors, search, recommendations and merchandising for ecommerce. Of those, a/b and multivariate testing on web and mobile and feature flagging and progressive rollouts are not what Google Optimize is typically brought in for.
- What can AB Tasty do that Google Optimize cannot?
- AB Tasty covers Multivariate testing, Personalization, Salesforce, SSL encryption. Google Optimize covers Google Analytics integration, Real-time analytics, Google Tag Manager, Google's security. Both handle A/B testing, Visual editor, Google Analytics, Cloud deployment.